# Donut-Like Apple Snacks Edible's Chocolate-Covered Apple Treats are Branded as 'Edible Donuts' By Laura McQuarrie | Published 2018-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-covered-apple References: [prnewswire](https://www.prnewswire.com/news-releases/edible-adds-a-fun-twist-to-a-classic-treat-with-its-latest-launch-edible-donuts-300656198.html) & [ediblearrangements](https://www.ediblearrangements.com/fruit-gifts/colorful-donut-box-5459?t=1527694996329) When it comes to gift-giving, indulgent treats are often favored over extremely healthy ones, but Edible is now making it easy for consumers to enjoy the best of both worlds with a unique chocolate-covered apple treat. Edible, which specializes in fresh fruit arrangements, added to its product assortment with 'Edible Donuts,' which are shaped and packaged to resemble baked, [glazed confections](https://www.trendhunter.com/trends/skinny-witch-donut)—but in actuality take the form of sliced Granny Smith apples that are dipped in [gourmet semisweet chocolate](https://www.trendhunter.com/trends/chocolatedipped-banana). The donut-inspired apple treats are topped off with sprinkles for added color and texture, making the fun and surprising snack experience feel all the more decadent. Edible has introduced its donut-shaped dipped apple treats just ahead of [National Donut Day](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day) this year, along with a special in-store promotion for the occasion. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alternative Snack Formats:** The success of Edible Donuts shows the potential for innovative and creative snack formats to cater to both indulgent and healthier eating habits. - **Fruit-based Treats:** The rise of Edible's chocolate-covered apple treats showcases an opportunity for fruit to be incorporated in more indulgent treats, appealing to consumers who want to combine health and pleasure in their snacks. - **Holiday-themed Promotions:** Edible's in-store promotion for National Donut Day highlights a potential trend for businesses to create special themed promotions and activations to leverage social media buzz and drive sales. ### Industries Being Reshaped - **Food and Beverage:** Product innovation in the food and beverage industry has the potential to attract and retain consumers through the creation of alternative and novel snack formats. - **Retail:** Themed promotions and activations in-store can help retailers generate buzz and drive sales, particularly for seasonal holidays such as National Donut Day. - **Packaging:** Innovative packaging design can help differentiate and add perceived value to alternative snack formats such as Edible Donuts, making them more attractive to consumers. ## Related on Trend Hunter - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [Snacking-Friendly Donut Bites](https://www.trendhunter.com/trends/double-chocolate-filled-donut-bites.md) - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Savory Snacking Donuts](https://www.trendhunter.com/trends/snacking-donut.md) - [Prepackaged Coffeeshop Donut Snacks](https://www.trendhunter.com/trends/old-fashioned-donuts.md) - [Baked Free-From Donut Ranges](https://www.trendhunter.com/trends/entenmanns-donut-cakes.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Limited-Edition Healthy Snacks](https://www.trendhunter.com/trends/sugar-donut-holes.md) - [Autumnal Donut-Flavored Pretzels](https://www.trendhunter.com/trends/flipz-apple-cider-donut.md)