# Boozy Raisin Chocolate Cookies Japan Releases a Unique Dried Fruit Oreo for Consumers to Try By M | Published 2015-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-cookie References: [en.rocketnews24](http://en.rocketnews24.com/2015/09/22/new-rum-raisin-flavored-chocolate-oreo-bars-to-go-on-sale-in-japan/) & [entabe.jp](http://entabe.jp/news/gourmet/9216/yamazaki-nabisco-oreo-chocolat-rum-raisin) Japan has created an all-new [Oreo](https://www.trendhunter.com/trends/limitededition-sandwich-cookie) chocolate cookie flavor for consumer to enjoy inspired by the sweet taste of dried fruit. That's correct, the newest Oreo flavor is rum raisin. Unlike traditional Oreo cookies that have a sandwich aesthetic with a thick layer of vanilla cream sandwiched between two chocolate cookies, these rum raisin cookies by bakery retailer [Yamazaki Nabisco](https://www.trendhunter.com/trends/japanese-whisky-auction-events-whisky-auctioneer-plan-to-auction-the-karuiz) are bars featured a boozy raisin chocolate center topped off with a layer of 70% dark chocolate. The notion of a creamy centre and soft interior stays the same in these Oreo bars despite the new shape. The raisin rum cream is of a whipped texture offering a light and airy taste infused by liquor and dried fruits. This unconventional Oreo cookie offers both new flavors and a new texture for fans to enjoy. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 56% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Boozy Raisin Flavored Snacks:** There is an opportunity for companies to create other snacks or baked goods with a boozy raisin flavor, such as cakes, brownies, and pudding. - **Creative Oreo Flavors:** There is a trend for companies to remix classic snack flavors and come up with new and unusual combinations that can boost consumer interest. - **Indulgent Chocolate Treats:** As consumers become increasingly interested in unique flavors and textures in their snacks, there is an opportunity to create indulgent chocolate treats with rich flavor fusions or unconventional textures. ### Where This Applies - **Bakery:** Bakeries can create new dessert offerings with boozy raisin or unusual Oreo flavors to attract new customers. - **Confectionery:** Companies in the confectionery industry can capitalize on the trend of unusual flavor mashups to create unique products that stand out on the shelf. - **Snack Food:** Snack food companies can take inspiration from the new Oreo flavor release to create new products with fun new flavors. ## Related on Trend Hunter - [Unique Asia-Exclusive Snacks](https://www.trendhunter.com/trends/asiaonly-oreos.md) - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Limited-Edition Sandwich Cookies](https://www.trendhunter.com/trends/limitededition-sandwich-cookie.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Limited-Edition Dessert Sandwich Cookies](https://www.trendhunter.com/trends/new-oreos.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Nutty Sandwich Cookies](https://www.trendhunter.com/trends/reeses-x-oreo.md)