# Candy-Infused Frozen Desserts The M&M’S Chocolate Cookie Sandwiches are a Lighter Dessert Option By Michael Hemsworth | Published 2018-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-cookie-sandwich References: [foodbev](https://www.foodbev.com/news/mars-unveils-chocolate-ice-cream-sandwich-us/) & [mms](http://www.mms.com) The M&M’S Chocolate Cookie Sandwich has been unveiled by the Mars-owned chocolate brand as a new dessert option that will provide consumers with a different way to enjoy the classic candy. The ice cream sandwich is made with two cookies that are packed with M&M'S Minis, while the interior of the treat is filled with reduced fat chocolate ice cream. This makes it a tasty treat that also speaks to growing consumer preferences for reduced fat and calorie options in the frozen dessert category. The M&M’S Chocolate Cookie Sandwich is now available from select retailers in the US in six-packs or for individual purchase. The dessert incorporates crunchy and creamy textures to make it appealing to consumers looking for a more balanced option when perusing the frozen dairy case. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 68% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Reduced-fat Frozen Desserts:** Innovative frozen dessert options with reduced fat and calorie contents catering to the growing health-conscious consumer market. - **Cookie Sandwiches with Candy Additions:** An innovative dessert trend of adding candies to cookie sandwiches that can attract the candy-loving consumers to try new desserts. - **Combining Textures in Frozen Desserts:** Creating unique and novel dessert options by combining crunchy and creamy textures in the frozen dessert category. ### Sectors Adopting This - **Frozen Desserts:** In the food industry, companies can capitalize on the trend of incorporating candies into frozen desserts, creating unique cookie sandwiches, and innovating reduced-fat dessert options to cater to the growing health-conscious consumer base - **Confectionery Manufacturing:** The confectionery industry can diversify their product portfolio by partnering with dairy companies to create a range of candy-infused frozen desserts that cater to consumers looking for new dessert options with appealing textures - **Retail Industry:** Retailers can capitalize on the novelty of this innovative dessert trend and the consumer interest in healthier dessert options by strategically placing these reduced-fat candy-infused cookie sandwiches in the frozen dessert section, targeting the health-conscious and candy-loving consumer base. ## Related on Trend Hunter - [Nutty Ice Cream Sandwiches](https://www.trendhunter.com/trends/peanut-butter-ice-cream-cookie-sandwich.md) - [Indulgent At-Home Frozen Treats](https://www.trendhunter.com/trends/ice-cream-products.md) - [Ice Cream-Inspired Chocolate Candies](https://www.trendhunter.com/trends/mms-cookies-creme.md) - [Candy-Packed Snack Cookies](https://www.trendhunter.com/trends/cookies-with-chocolate-mms-minis.md) - [Frozen Brownie Cookie Treats](https://www.trendhunter.com/trends/salted-caramel-ice-cream-sandwich.md) - [Dipped Cookie Sandwiches](https://www.trendhunter.com/trends/dipped-cookie-sandwiches.md) - [Late-Night Ice Cream Trucks](https://www.trendhunter.com/trends/late-night-ice-cream-truck.md) - [Frozen Snack Cake Sandwiches](https://www.trendhunter.com/trends/little-debbie-ice-cream-sandwiches.md) - [Mochi Ice Cream Sandwiches](https://www.trendhunter.com/trends/mochi-ice-cream-sandwiches.md)