# Experiential Chocolate Concepts This Imagined Brand Changes the Way Chocolate is to Be Consumed By Mishal Omar | Published 2017-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-concept References: [thedieline](http://www.thedieline.com/blog/2017/1/6/cs7fgoigsg1rb8rv6ebh0cx1v3dgda) This chocolate concept brand is not real, but could provide companies with insight into how to make their products appeal to different demographics. The imagined concept brand is titled 'XOC' and was created by Spain-based designers Macarena Norambuena, Maria López and Mario Montull. The goal of the product was to "rethink how [consumers] interact with food." There are three chocolate concepts in the collection, with the first being thin chocolate "sheets" that were designed specifically for tasting. The second type reveals arc-shaped chocolates that vary in size and stack on top of one another much like Russian dolls, to unveil new flavors and tasting experiences with each chocolate. The final chocolates are called 'Bombons' and were designed to break cleanly in half for people to share. This unique chocolate concept could give brands ideas on how to make their food products more focused on quality and experience. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Experiential Food Products:** Brands can create unique and interactive food products that provide consumers with new tasting experiences. - **Stackable Flavor Variations:** Developing food products with multiple layers or components that can be stacked together to create new flavor combinations. - **Sharing-friendly Designs:** Creating food products that are specifically designed to be easily shared without mess or inconvenience. ### Who This Affects Most - **Chocolate Industry:** Exploring innovative ways to enhance the chocolate tasting experience through unique designs and flavors. - **Confectionery Industry:** Incorporating stackable and interactive elements into confectionery products to create engaging and diverse tasting experiences. - **Snack Industry:** Introducing sharing-friendly snack designs that encourage communal eating experiences and convenience. ## Related on Trend Hunter - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Uniquely Themed Chocolate Bars](https://www.trendhunter.com/trends/compartes-summer-chocolate-bars.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Microbatch Chocolate Collections](https://www.trendhunter.com/trends/beyond-good.md) - [Uniquely Decadent Chocolate Bars](https://www.trendhunter.com/trends/fix-dessert-chocolatier.md) - [Desire-Detecting Chocolate Experiences](https://www.trendhunter.com/trends/desire-a-bar.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [AI-Made Chocolate Bars](https://www.trendhunter.com/trends/the-bar.md)