# Cookie-Inspired Eyeshadow Palettes Too Faced New Chocolate Chip Palettes Look Good Enough to Eat By Katherine Pendrill | Published 2016-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chip-palettes References: [bustle](https://www.bustle.com/articles/194762-whats-the-difference-between-too-faceds-chocolate-chip-palettes-there-is-a-key-element-photos) & [instagram](https://www.instagram.com/p/BMppcvlBQB9/?taken-by=jerrodblandino) While Too Faced has already created products inspired by everything from chocolate bars to peanut butter and jelly sandwiches, now the hit beauty brand is upping the ante with its new Chocolate Chip palettes. While the makeup isn't actually edible, the colors and scents in the new collection are sure to remind consumers of their favorite dessert. The new Chocolate Chip palettes from Too Faced come in two different versions, both of which will be released on Black Friday. The brown Chocolate Chip palette will be available exclusively on the brand's website, while the white Chocolate Chip palette will be available from the [Sephora](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals) website. The brown version will also contain velvety neutrals, while the white version will be packed with [shimmery shades](https://www.trendhunter.com/trends/beauty-bento). Regardless of which version consumers go for, the [new palettes](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) are the next best thing to a batch of freshly baked cookies. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Cookie-inspired Makeup:** Opportunity to create more makeup products inspired by desserts and sweet treats. - **Limited-edition Collections:** Opportunity to release limited-edition makeup collections to create excitement and exclusivity. - **Scented Cosmetics:** Opportunity to introduce scented makeup products that enhance the sensory experience. ### Where This Applies - **Beauty and Cosmetics:** Opportunity for beauty brands to innovate and create unique and tempting makeup products. - **E-commerce:** Opportunity for online retailers to capitalize on exclusive product launches and drive sales. - **Fragrance Industry:** Opportunity for fragrance companies to collaborate with makeup brands to create scented cosmetic products. ## Related on Trend Hunter - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md) - [Butter Cookie Beauty Products](https://www.trendhunter.com/trends/royal-dansk-and-kara-beauty.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Chocolate-Inspired Sculpting Sticks](https://www.trendhunter.com/trends/too-faced-sculpting-sticks.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Thematic Holiday Makeup Lines](https://www.trendhunter.com/trends/treatinspired-holiday-2025-collection.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Nostalgic Makeup Palettes](https://www.trendhunter.com/trends/urban-decay-1.md)