# Chocolate-Flavored Chips Pringles' White and Milk Chocolate Chip Flavor Beckons Sweet Tooths By Laura McQuarrie | Published 2014-11-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chip-flavor References: [brandeating](http://www.brandeating.com/2014/11/pringles-debuts-new-milk-chocolate-flavor.html) As part of its offerings for the holiday season, Pringles released a [white and milk chocolate chip flavor](https://www.trendhunter.com/trends/crunch-white). While there have been some chocolate-covered potato chips popping up on the market recently, these chips are actually flavored to taste like a bar of chocolate. The White Chocolate and Milk Chocolate Pringles are dusted with a light seasoning, which is sweeter than the salty or savory flavors that you usually find coating a potato chip. Another new and unusual item in [Pringles' holiday lineup](https://www.trendhunter.com/trends/pringles-chips) is the [Cinnamon Sugar Tortillas](https://www.trendhunter.com/trends/proper-chips-1), a product which is just as unconventional as these two chocolate crisps. Although these might not be the traditional flavors of the fall and winter season, they definitely are pretty intriguing, especially for those with a serious sweet tooth. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Chocolate-flavored Chips:** Opportunities exist for companies to innovate and create unique offerings in the snack industry by experimenting with unconventional flavors. - **Holiday-season Offerings:** Businesses can take advantage of the holiday season to release limited edition products and increase sales. - **Unconventional Flavor Combinations:** There is potential for companies to disrupt the snack industry by blending sweet and savory flavors in unique ways. ### Who This Affects Most - **Snack:** Companies can create new and interesting products, and differentiate themselves from competitors, in the snack industry by experimenting with unusual flavors. - **Food and Beverage:** Food and beverage companies can create limited edition products that align with holidays and occasions, and use these offerings to entice customers to try their brand. - **Confectionery:** In the confectionery industry, there is potential for companies to explore the combination of sweet and savory flavors in new and interesting ways. ## Related on Trend Hunter - [Sweetly Flavored Snack Chips](https://www.trendhunter.com/trends/pringles-butter-caramel.md) - [Sweetened Spiced Snack Puffs](https://www.trendhunter.com/trends/pringles-mingles-cinnamon-sugar.md) - [Recipe-Flavored Potato Chips](https://www.trendhunter.com/trends/pringles-chip-flavors.md) - [Sweet Seasonal Pretzel Snacks](https://www.trendhunter.com/trends/snack-factory-pretzel-crisps.md) - [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md) - [Wholesome Harvest Crisps](https://www.trendhunter.com/trends/pringles-harvest-blends.md) - [Seasonal Treat-Inspired Pretzels](https://www.trendhunter.com/trends/holiday-pretzels.md) - [Chocolate-Covered Orange Chips](https://www.trendhunter.com/trends/chocolate-orange-chips.md) - [Lightly Flavored Sandwich Cookies](https://www.trendhunter.com/trends/pepperidge-farm-milano-white-chocolate.md)