# Upcycled Gluten-Free Cookies Fancypants Gluten-Free Chocolate Chip Crispy Cookies are Nut-Free By Michael Hemsworth | Published 2024-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chip-crispy-cookies References: [snackandbakery](https://www.snackandbakery.com/articles/111638-fancypants-introduces-gluten-free-chocolate-chip-cookies) & [fancypantsbakery](https://fancypantsbakery.com)  The Fancypants Gluten-Free Chocolate Chip Crispy Cookies have been launched by the brand as its first-ever [gluten-free flavor](https://www.trendhunter.com/trends/tiny-tate) that's perfect for consumers to pick up this summer as a free-from take on a classic baked good. The cookies are crafted with [upcycled okara flour](https://www.trendhunter.com/trends/fancypants-cookies) and rice flour, which have been used in just the right balance to achieve a crispy texture. The flours used by the brand are both naturally gluten-free and Non-GMO Project Verified, while also being nut-free. The chocolate chips in the mix are the same ones the brand uses in its original chocolate chip cookies to extend the same high-quality flavor experience to the gluten-free version. The Fancypants Gluten-Free Chocolate Chip Crispy Cookies come in a fully recyclable pouch thanks to a partnership with How2Recycle. Image Credit: Fancypants ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 35% | Activity: 44% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Upcycled Ingredients:** Reusing ingredients like okara flour in mainstream food products can reduce waste and promote sustainability. - **Gluten-free Expansion:** Increasing demand for gluten-free alternatives opens new markets for diverse and innovative product variations. - **Recyclable Packaging:** Partnerships with recycling programs to offer fully recyclable packaging can attract eco-conscious consumers. ### Where This Applies - **Health-conscious Foods:** The rise in dietary restrictions has led to increased innovation in creating gluten-free and allergen-free food products. - **Sustainable Packaging:** Consumer demand for eco-friendly packaging solutions is driving the adoption of recyclability in product design. - **Food Waste Reduction:** The utilization of upcycled ingredients taps into a growing market focused on sustainability and reducing food waste. ## Related on Trend Hunter - [Crispy Seasonal Cookie Products](https://www.trendhunter.com/trends/fancypants-ginger-snap-cookies.md) - [Certified Gluten-Free Cookies](https://www.trendhunter.com/trends/chips-ahoy-gluten-free.md) - [Soft-Baked Free-From Cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies.md) - [Gluten-Free Chocolate Chip Cookies](https://www.trendhunter.com/trends/gluten-free-chocolate-chip-cookies.md) - [Limited-Edition Gluten-Free Cookies](https://www.trendhunter.com/trends/gluten-free-cookie.md) - [Crispy Clean-Label Cookies](https://www.trendhunter.com/trends/maxines-heavenly-crispy-cookies.md) - [Indulgent Gluten-Free Cookies](https://www.trendhunter.com/trends/goji-berries-and-chocolate.md) - [Free-From Birthday Cake Cookies](https://www.trendhunter.com/trends/biscos.md) - [Free-From Cookie Ranges](https://www.trendhunter.com/trends/handcrafted-cookies.md)