# Microwaveable Cookie Cakes Duncan Hines' Perfect Size Chocolate Chip Cookie Cake is Compact By Laura McQuarrie | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chip-cookie-cake References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4048-new-on-the-shelves) & [duncanhines](https://www.duncanhines.com/products/perfect-size-chocolate-chip-cookie-cake/) Duncan Hines is continuing to build out its line of Perfect Size products with an all-new Chocolate Chip Cookie Cake, which feeds between two to four people and offers more than a cookie and less than a cake. The baking kit for the cookie-inspired cake is packed with its own six-inch pan that can be used directly in the microwave with the addition of fresh ingredients like one egg and melted butter. The portion-controlled treat made with real chocolate chips is ideal for a wide range of consumers, especially those who prefer to eat and store smaller portions at home without risking the temptation of leftovers. Duncan Hines' Perfect Size range also includes other small-scale pies, cakes and brownies for individuals, couples and families who do not want to overindulge. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 22% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portion-controlled Treats:** The rise of portion-controlled treats presents an opportunity for companies to tap into the market of consumers looking for smaller, guilt-free indulgences. - **Microwaveable Baking Kits:** The development of microwaveable baking kits opens up possibilities for convenience-focused consumers who want to quickly and easily make homemade desserts. - **Small-scale Desserts:** The demand for small-scale desserts like cookies and pies allows for the creation of innovative products that cater to the preferences of individuals, couples, and small families. ### Where This Applies - **Baking Supplies:** The growth of microwaveable baking kits creates new opportunities for baking supply companies to offer convenient and easy-to-use products to consumers. - **Food Packaging:** The rise in portion-controlled treats calls for innovative and sustainable food packaging solutions that can cater to the needs of consumers who prefer smaller portions. - **Ready-to-eat Snacks:** The popularity of small-scale desserts creates a potential market for ready-to-eat snack companies to expand their product offerings and meet the demand for convenient indulgences. ## Related on Trend Hunter - [Shareable Cookie Pies](https://www.trendhunter.com/trends/the-cookie-pie.md) - [Celebrational Foolproof Baking Packs](https://www.trendhunter.com/trends/duncan-hines-epic-baking.md) - [Customizable Mug Cakes](https://www.trendhunter.com/trends/mugsy-mug-cake-mix.md) - [Ready-to-Bake Cookie Skillets](https://www.trendhunter.com/trends/ready-to-bake-cookie-skillet.md) - [Chocolatey Cake-Inspired Cookies](https://www.trendhunter.com/trends/chocolate-cake-cookie.md) - [Bakery-Style Skillet Cookies](https://www.trendhunter.com/trends/cookies-cream-skillet-cookie.md) - [Instant Gratification Cake Kits](https://www.trendhunter.com/trends/tasty-tinies.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md) - [Snack-Sized Bundt Cakes](https://www.trendhunter.com/trends/mini-bundt-cakes.md)