# Chickpea-Based Blondies Chickpeas are the First Ingredient in the P'Nutter Chocolate Chip Blondie By Laura McQuarrie | Published 2018-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chip-blondie References: [projectnosh](https://www.projectnosh.com/food-wire/2018/rule-breaker-snacks-launches-nut-free-pnutter-chocolate-chip-treats/) & [rulebreakersnacks](https://www.rulebreakersnacks.com/products/pnutter-chocolate-chip-pack-of-12) Rule Breaker is now introducing a better-for-you alternative to the classic [chocolate chip blondie](https://www.trendhunter.com/trends/pillsbury-thaw-serve-chocolate-chip-blondie) with its P’Nutter Chocolate Chip Blondie, which features garbanzo beans as the first ingredient. As well as being entirely plant-based, the blondie bar is free from gluten and nuts, making it an ideal school snack for kids. The new bean-based snack offers the classic flavors of chocolate and peanut butter in a new format that also does away with GMO ingredients, artificial flavoring and the top eight allergens. In all, Rule Breaker sets itself apart by making a variety of [bean-based sweet snacks](https://www.trendhunter.com/trends/remix-snacks-beanies) that are high in protein and fiber, as well as low in sugar. Chickpeas are now serving as the base for everything from [ready-to-eat cookie dough](https://www.trendhunter.com/trends/readytobake-cookie-dough1) to sweet snack spreads, helping to reinvent a variety of favorite foods in better-for-you formats. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 8% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Bean-based Snacks:** Disruptive innovation opportunity: Develop new sweet snacks using beans as the base ingredient, targeting health-conscious consumers. - **Plant-based School Snacks:** Disruptive innovation opportunity: Create plant-based snacks that are free from common allergens and meet nutrition guidelines for school lunches. - **Gluten-free and Nut-free Alternatives:** Disruptive innovation opportunity: Invent gluten-free and nut-free versions of popular treats to cater to consumers with dietary restrictions. ### Sectors Adopting This - **Healthy Snacks:** Disruptive innovation opportunity: Launch a line of healthier versions of traditional snacks using innovative ingredients like chickpeas. - **Plant-based Food:** Disruptive innovation opportunity: Expand the market for plant-based food products by creating delicious and nutritious alternatives like bean-based sweets. - **Allergen-free Food:** Disruptive innovation opportunity: Develop a range of allergen-free food products that are not only safe for those with allergies, but also appeal to a wider consumer base. ## Related on Trend Hunter - [Nourishing Chickpea Brownies](https://www.trendhunter.com/trends/chickpea-brownies.md) - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Free-From Keto Blondies](https://www.trendhunter.com/trends/keto-blondie.md) - [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md) - [Bean-Based Chips](https://www.trendhunter.com/trends/bam-snacks.md) - [Frozen Veggie-Packed Pastries](https://www.trendhunter.com/trends/chocolate-chip-blondie-bites.md) - [Nut-Free Plant-Based Brownies](https://www.trendhunter.com/trends/plant-based-brownie.md) - [Pumpkin Spice Blondies](https://www.trendhunter.com/trends/pumpkin-spice-blondie.md) - [Indulgent Protein Blondies](https://www.trendhunter.com/trends/protein-blondie.md)