# Chocolate-Inspired Timepieces The Chocolate Chief by Meister is a Delectable Watch By Francis Tiangson | Published 2011-02-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-chief-by-meister References: [hypebeast](http://hypebeast.com/2011/02/meister-valentines-day-chief-watch) & [meisterwatches](http://www.meisterwatches.com/chief/chief108rb-1) The Chocolate Chief by Meister is a wicked timepiece that features [chocolate brown stainless steel](https://www.trendhunter.com/trends/unimatic-x-maxfield). With a round face set on a square base, this watch is delectably elegant. Featuring a [rubber strap and water resistance](https://www.trendhunter.com/trends/mwmod01-v2) up to 300 meters, the Chocolate Chief by Meister is just as functional as it is fashionable. The strongly bold design makes this timepiece decidedly wrist-worthy for any [stylish athlete](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg), although it could also easily get lost in a box of dark chocolates. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Chocolate-inspired Fashion:** Exploring the use of chocolate brown hues and textures in fashion items offers an opportunity for disruptive innovation through unique, delectable designs. - **Edible-theme Consumer Products:** Incorporating edible-themed designs into consumer products, like a watch inspired by chocolate, presents an opportunity for disruptive innovation through enticing and playful designs. - **Cross-over Marketing:** Co-branding opportunities using a chocolate company's brand with other industries, such as watches, presents an opportunity for disruptive innovation in cross-over marketing strategies. ### Industries Being Reshaped - **Fashion:** The fashion industry can take inspiration from the chocolate-inspired timepiece, exploring the use of chocolate brown hues and textures in clothing and accessories. - **Consumer Products:** Consumer product companies can explore the use of edible-themed designs, like a watch inspired by chocolate, to create enticing and playful products for consumers. - **Food and Beverage:** Collaborations between chocolate companies and other industries, such as watches, offer an opportunity for innovative cross-over marketing strategies to reach new audiences. ## Related on Trend Hunter - [Sophisticated Pastel Dial Timepieces](https://www.trendhunter.com/trends/aquaracer-professional-300.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Melting Crystalline Dial Timepieces](https://www.trendhunter.com/trends/hublot-mp17-meca10.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Gaming Console Timepieces](https://www.trendhunter.com/trends/microsoft-xbox-x-meister-watches.md) - [Opulent Glossy White Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-moonwatch-professional.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Meteorite Dial Timepiece](https://www.trendhunter.com/trends/maestro-20-meteorite.md) - [Elegant High-Performance Watches](https://www.trendhunter.com/trends/tissot-prx-powermatic-80.md)