# Dripping Chocolate Ceilings The Godiva Chocoiste is a Chocoholic's Paradise By Marissa Liu | Published 2009-11-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-ceiling References: [vidafine](http://www.vidafine.com/blog/2009/11/godiva-chocoiste/) & [wonder-wall](http://wonder-wall.com/#project/en/16) I am a chocoholic and I think that [Godiva](https://www.trendhunter.com/trends/godiva-chocolixir-drinks)’s new flagship store in Harajuku (an ultra-hip area in Tokyo, Japan) might be my mecca. Designed by Wonderwall the concept Godiva Chocoiste has a dripping chocolate ceiling. Real, edible cocoa-made products do not drip from the ceilings, but it looks real, and being surrounded by so many [chocolate confections](https://www.trendhunter.com/trends/godiva-heritage-collection) is sure to satisfy any cravings this chocolate ceiling may induce. The shop’s design details, including the ‘melting’ chocolate ceiling and walls, add humor to [Godiva’s traditional and classic image](https://www.trendhunter.com/trends/godiva-brand-identity). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Chocolate-themed Experiences:** Opportunity to create immersive chocolate-themed experiences for chocoholics, incorporating innovative design elements like dripping chocolate ceilings. - **Edible Interior Design:** Opportunity to explore the concept of edible interior design, using materials that mimic food to create unique and interactive spaces. - **Humorous Branding:** Opportunity to infuse humor into traditional and classic brand images to create memorable experiences and engage customers. ### Sectors Adopting This - **Hospitality:** Hotels, restaurants, and cafes can incorporate chocolate-themed experiences into their establishments to attract and delight customers. - **Retail:** Retailers can leverage edible interior design concepts to create visually compelling stores that leave a lasting impression on shoppers. - **Food and Beverage:** Food and beverage companies can explore humorous branding strategies to differentiate their products and build a loyal customer base. ## Related on Trend Hunter - [Chocolatey Cherry Blossom Beverages](https://www.trendhunter.com/trends/godiva-chocolixir-drinks.md) - [Macabre Chocolate Shops](https://www.trendhunter.com/trends/chocolate-shops.md) - [Fashion-Designer Chocolate Shops](https://www.trendhunter.com/trends/le-chocolat-maxime-frederic.md) - [Screen-Printed Chocolate Tiled Rooms](https://www.trendhunter.com/trends/chocolate-room-1.md) - [Dubai-Style Heritage Brand Chocolates](https://www.trendhunter.com/trends/godiva-dubai-chocolate.md) - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Homage-Paying NYC Chocolates](https://www.trendhunter.com/trends/nyc-flagship-store.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [Canned Chocolatier Cake Collections](https://www.trendhunter.com/trends/godiva-japan-canned-cakes.md)