# Cake-Filled Chocolate Bars Nestlé Japan Released a Chocolate Cake Kit Kat Bar By Ell Smith | Published 2017-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-cake-kit-kat References: [mashable](http://mashable.com/2017/07/20/kit-kat-gateau-mignon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#9lpFGIBVRsqb) & [nestle.jp](https://nestle.jp/brand/kit/inbound/en/) After debuting gold-covered chocolate bars and rose petal-topped variations, the [nestle-owned bars](https://www.trendhunter.com/trends/nestl-confectionery) are debuting an indulgent chocolate cake Kit Kat. The 'Kit Kat Chocolatory Gateau Mignon' introduces a new texture to the well-known bars, by adding a soft piece of chocolate cake inside the top layer, above the wafer. Yasumasa Takagi, the pastry chef responsible for this luxurious treat allegedly took over one year perfecting the recipe. This deluxe confection will be available through the newly re-opened flag-ship chocolatory boutique in Tokyo's popular Ginza district. The small store is famous for featuring upscale variations of the [classic bar](https://www.trendhunter.com/trends/kitkat-minis), including a Kit Kat Parfait. This upscale variation of the popular chocolate bar represents the growing market for over-indulgent and limited edition treats that satisfy a foodie's appetite for unique food-related experiences. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Treat Variations:** Creating over-the-top variations of popular treats presents opportunities for businesses to cater to consumers' desires for unique and indulgent experiences. - **Limited Edition Food Products:** Developing limited edition food products appeals to the market's interest in exclusive and one-of-a-kind items, creating a sense of urgency and desirability. - **Upscale Chocolates:** Offering upscale versions of beloved chocolate bars taps into the growing demand for premium, high-quality confections that cater to discerning tastes. ### Where This Applies - **Confectionery:** The confectionery industry can capitalize on the trend for indulgent treat variations by creating innovative and over-the-top products that appeal to consumers seeking unique experiences. - **Food Manufacturing:** Food manufacturers can explore the market for limited edition food products, creating exclusive offerings that generate excitement and drive sales. - **Gourmet Retail:** Gourmet retailers can meet the demand for upscale chocolates by curating a selection of premium chocolate products that cater to consumers' refined palates. ## Related on Trend Hunter - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [White Chocolate Candy Bars](https://www.trendhunter.com/trends/nestle-2.md)