# Life-Size Chocolate Actors This Chocolate Bruce Willis Will Make Any Chocoholic Die Hard By Andrew Sztein | Published 2013-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-bruce-willis References: [kotaku](http://kotaku.com/5983611/yes-this-is-bruce-willis-made-out-of-chocolate) & [eiga](http://eiga.com/news/20130212/11/) This chocolate Bruce Willis doesn't need heavy weaponry and witty one liners to take on terrorists; it can kill through sheer sweetness. Since the new Die Hard movie 'A Good Day to Die Hard' is being released on [Valentine's Day](https://www.trendhunter.com/trends/chocolate-romance-collection), this life-sized chocolate Bruce Willis kills two birds with one stone. I don't know if there's any bird killing with stones in the new Die Hard movie, but if there is, then the chocolate Bruce Willis is already ahead of the game. The chocolate Bruce Willis was put together for a [promotional event in Japan](https://www.trendhunter.com/trends/palm-bites) for A Good Day to Die Hard, further proving that Japan always gets the coolest stuff. If you were to attempt to eat the entire thing, you'd probably be saying "yippie-ki-yay" to your waistline. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Life-size Chocolate:** Opportunity for creating unique and customizable chocolate products for special events and promotions. - **Promotional Event:** Opportunity to use creative and attention-grabbing events to generate buzz and engage consumers. - **Food and Beverage:** Opportunity to innovate in the food and beverage industry by creating unique and visually appealing edible products. ### Who This Affects Most - **Confectionery:** Opportunity for confectionery companies to expand their product offerings and cater to consumers looking for unique and creative chocolate products. - **Entertainment:** Opportunity for entertainment companies to leverage creative promotions and collaborations to enhance brand visibility and attract fans. - **Event Planning:** Opportunity for event planning companies to offer unique and memorable experiences through creative and interactive food displays. ## Related on Trend Hunter - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Movie-Inspired Chocolate Bars](https://www.trendhunter.com/trends/compartes-x-wicked-for-good.md) - [Indulgent Festive Snack Lines](https://www.trendhunter.com/trends/gnaw-chocolates.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md) - [Larger-Than-Life Easter Initiatives](https://www.trendhunter.com/trends/snickers-eggs.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Movie-Themed Cookie Lines](https://www.trendhunter.com/trends/wuthering-heights.md)