# Chocolate Brownie Bars Ghirardelli's Sweet Bars Mimic the Taste of a Baked Chocolate Treat By Laura McQuarrie | Published 2015-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-brownie References: [thedailymeal](http://www.thedailymeal.com/news/eat/ghirardelli-comes-out-decadent-chocolate-sauces-and-brownie-flavored-squares/050115) & [ghirardelli](http://www.ghirardelli.com/shop-1/products/bars/milk-chocolate-brownie-bar.html) Inspired by its own line of decadent [brownie mixes](https://www.trendhunter.com/trends/chocolate-brownie-bites), [Ghirardelli](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie) created a new line of [chocolate bars](https://www.trendhunter.com/trends/yorkie-biscuit-brownie) that taste like chocolate brownies. The Sea Salt, Milk Chocolate and Caramel Brownie flavors appear to have a hardened outer shell of chocolate and promise a "luscious filling" that looks to have the same texture as biting into a soft brownie square. Baking a batch of brownies from a mix or scratch is always a treat worth waiting for, but this hybrid dessert makes it even easier to enjoy all of the delicious flavors in a single bite that you need only unwrap to get at. This decadent chocolate bar is bound to temp those with a sweet tooth who also favor the convenience of a quick snack. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 4% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Decadent Chocolate Bars:** Creating chocolate bars with flavors that mimic baked treats offers a new and indulgent snacking experience. - **Hybrid Desserts:** Combining the flavors of classic desserts, like brownies, into portable snack forms creates convenient and enjoyable treats. - **Convenience Snacking:** Developing quick and easy snacking options that still deliver on taste and quality appeals to busy individuals seeking convenient indulgence. ### Sectors Adopting This - **Confectionery:** The confectionery industry can explore creating new chocolate bar flavors that replicate the tastes of popular baked treats. - **Food and Beverage:** The food and beverage industry can incorporate the concept of hybrid desserts into their product portfolios, tapping into the consumer desire for convenient indulgences. - **Snack Food:** The snack food industry can innovate by developing irresistible and convenient snacking options that combine the flavors of beloved desserts, appealing to consumers seeking both taste and convenience. ## Related on Trend Hunter - [Gluten-Free Brownie Mixes](https://www.trendhunter.com/trends/gluten-free-double-chocolate-brownie.md) - [Autumnal Caramel Apple Chocolates](https://www.trendhunter.com/trends/milk-chocolate-caramel-apple-squares.md) - [Bite-Sized Bakery Brownies](https://www.trendhunter.com/trends/chocolate-brownies.md) - [Sundae-Inspired Chocolate Bars](https://www.trendhunter.com/trends/hot-fudge-sundae-chocolate-bar.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Textural Candy Bar Treats](https://www.trendhunter.com/trends/lion-bar-brownie.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Cacao-Rich Chocolate Bars](https://www.trendhunter.com/trends/scharffen-berger.md) - [Hybrid Brownie Cookie Treats](https://www.trendhunter.com/trends/brownie-cookies.md)