# Chocolate Breakfast Breads M&S Puts A Chocolate Twist On Breakfast With Its New Double Chocolate B By Ellen Smith | Written with AI assistance | Published 2026-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-breakfast-breads References: [instagram](https://www.instagram.com/p/DfUdc65F32z/)  M&S is giving breakfast toast a sweeter twist with its new Double Chocolate Bloomer, a [freshly baked loaf](https://www.trendhunter.com/trends/pepperidge-farm-swirl-caramel-brioche) packed with chunks of [milk and dark chocolate](https://www.trendhunter.com/trends/instore-bakery-treats). Made with sourdough and left to rise slowly, it has a chewy crust and soft centre, making it a richer alternative to the usual breakfast loaf. Designed to be toasted at home, the bread can be enjoyed with butter or your [favourite spread](https://www.trendhunter.com/trends/milk-chocolate-chip-brownie-mix), or eaten on its own as a sweet morning treat. The combination of two types of chocolate gives it a little more indulgence than a standard loaf, without losing the familiar format of everyday sliced bread. The Double Chocolate Bloomer is available at selected M&S Foodhall bakeries and on the Bakers Special Table, where shoppers can find the retailer's freshly baked goods. Image Credit: M&S ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 8% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Breakfast:** Sweet bakery formats are blurring daypart boundaries as familiar morning staples adopt indulgent dessert cues for everyday treat occasions. - **Premium Toastable Loaves:** Freshly baked breads with elevated ingredients create room for retailers to turn routine at-home breakfasts into higher-value sensory experiences. - **Hybrid Sourdough Innovations:** Sourdough bases paired with unexpected inclusions reflect growing interest in artisan textures combined with playful, mass-market flavor profiles. ### Where This Applies - **Bakery:** Artisan-style loaves with confectionery inclusions indicate potential for bakeries to expand beyond traditional savory and plain bread offerings. - **Grocery Retail:** In-store bakery exclusives give food retailers a differentiated way to drive destination shopping through limited, premium fresh goods. - **Confectionery:** Chocolate ingredients entering everyday bread formats show how confectionery brands can extend relevance into breakfast and bakery occasions. ## Related on Trend Hunter - [Chocolate-Themed Snack Food Bars](https://www.trendhunter.com/trends/baker-baker-and-cadbury.md) - [Breakfast-Inspired Chocolates](https://www.trendhunter.com/trends/fatso-morning-glory.md) - [Chocolate Bar-Inspired Muffins](https://www.trendhunter.com/trends/branded-muffins.md) - [Nutrient-Dense Breakfast Muffins](https://www.trendhunter.com/trends/rise-shine-breakfast-muffins.md) - [App-Reserved Bakery Surprise Bags](https://www.trendhunter.com/trends/bakery-surprise-bag.md) - [Holiday Panettone Loaves](https://www.trendhunter.com/trends/holiday-panettone-loaves.md) - [Hybrid Breakfast Bread Products](https://www.trendhunter.com/trends/croissant-loaf.md) - [Double Chocolate Brioche Breads](https://www.trendhunter.com/trends/sliced-double-chocolate-brioche.md) - [Festive Chocolate Chip Loaves](https://www.trendhunter.com/trends/bauducco-chocottone.md)