# Textural Chocolate Cubes Nendo Designed a Limited Edition Chocolate Box for Maison & Objet By Alyson Wyers | Published 2015-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-box References: [fastcodesign](http://www.fastcodesign.com/3041032/the-worlds-most-beautiful-box-of-chocolates) & [nendo.jp](http://www.nendo.jp/en/works/chocolatexture-2/?erelease) Possibly the most beautiful chocolate box ever designed, Chocolatexture by [Nendo](https://www.trendhunter.com/trends/blockwall-house) for [Maison & Objet](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu) is a limited time offer. The renowned Japanese design firm is making just 400 boxes of chocolates that will be available from January 23rd to 27th in Paris. The new chocolate concept focuses on the shape, rather than cocoa origin, percentage or chocolatier technique. The chocolate box contains nine different types of chocolate that are all exactly 26 cubed milometers. Each one is named after a Japanese expression that describes the texture, such as 'tubu-tubu' and 'poki-poki.' While the ingredients are the same for each, the [texture changes the taste](https://www.trendhunter.com/trends/venchi-chocoviar). The exclusivity in addition to experimental quality here is worth noting, as chocolatiers try to think outside the box to create a unique experience for consumers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Experimental Chocolate Concepts:** The Chocolatexture limited edition chocolate box by Nendo demonstrates the trend of exploring unique shapes and textures in chocolate design. - **Experiential Packaging:** The focus on texture and naming conventions in the Chocolatexture chocolate box reflects the trend of creating packaging that provides a unique and immersive experience for consumers. - **Limited Edition Offerings:** The exclusive availability of only 400 boxes of Chocolatexture chocolates highlights the trend of offering limited edition products to create a sense of exclusivity and scarcity. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the trend of experimental chocolate concepts to create new offerings that provide a unique sensory experience for consumers. - **Design:** The design industry can leverage the trend of experiential packaging to create innovative and engaging packaging solutions for various products. - **Retail:** The retail industry can tap into the trend of limited edition offerings to attract customers and create a sense of urgency and exclusivity for their products. ## Related on Trend Hunter - [Pleasure Toy-Inspired Chocolates](https://www.trendhunter.com/trends/tenga-chocolates.md) - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md) - [Artist Valentine’s Day Chocolates](https://www.trendhunter.com/trends/flower-valentines-chocolate.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Artful Limited Chocolates](https://www.trendhunter.com/trends/ed-ruscha-x-andsons.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Snack-Friendly Chocolate Squares](https://www.trendhunter.com/trends/ferrero-rocher-chocolate-squares.md) - [Heart-Shaped Porcelain Boxes](https://www.trendhunter.com/trends/bridge-to-the-next-generation.md) - [Cheese-Infused Luxury Chocolates](https://www.trendhunter.com/trends/m-cacao-fromage-chocolate-collection.md)