# Bookish Confection Branding Unwrapping Chocolate Books Packaging is a Story with a Happy Ending By Amelia Roblin | Published 2012-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-books-packaging References: [lovelypackage](http://lovelypackage.com/lappfao-chocolate-books/) & [onlyforthefuture](http://www.onlyforthefuture.com/project-detail/items/chocolate-books.html) A brand new book can be a very exciting acquisition, but how would you feel if you found out that your hardcover was actually concealing scrumptious sweets inside of it? Lapp & Fao Chocolate Books packaging expresses itself in this novel way, posing as individual paperbacks while really performing as protectors for [delicious desserts](https://www.trendhunter.com/trends/chocolate-slab). Hot off the press is a line of 15 different [chocolate bars](https://www.trendhunter.com/trends/palm-bites), wrapped in [individual card covers](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) in a spectrum of vivid colors. ONLYFORTHEFUTURE treated the edges of the cartons like spines of genuine storybooks, complete with the specific names written longways and volume numbers marking each one. The Lapp & Fao logo can be found at the top too, looking as if Chocolate Books packaging has been branded by a publisher. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Book-inspired Packaging:** Opportunity for brands to create unique packaging that mimics books, allowing for a surprise element when opened. - **Crossover Products:** Potential for brands to combine different product categories to create innovative and unexpected offerings. - **Brand as Storyteller:** Opportunity for brands to use packaging and branding as a means to tell a story and engage consumers. ### Where This Applies - **Food & Beverage:** Potential for food and beverage brands to incorporate book-inspired packaging to enhance product presentation and create novelty. - **Publishing:** Opportunity for publishers to collaborate with food or confectionery brands to create unique book-inspired packaging for special editions. - **Gifts & Souvenirs:** Potential for the gifts and souvenirs industry to adopt book-inspired packaging for a wide range of products, offering a unique and memorable experience. ## Related on Trend Hunter - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Indulgent Library-Themed Chocolate Sets](https://www.trendhunter.com/trends/koho-chocolate.md) - [Rewarding Reading Challenges](https://www.trendhunter.com/trends/reading-is-a-treat.md) - [Multisensory Chocolate Bars](https://www.trendhunter.com/trends/fortnum-mason-and-otherway.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box.md)