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# Premium African Chocolates
The MIA Chocolate Bookcase is Packed with Flavorful Treats

By Michael Hemsworth | Published 2018-09-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-bookcase
References: [conveniencestore](https://www.conveniencestore.co.uk/products/mia-gift-box-targets-chocolate-connoisseurs/571602.article?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=rss) & [miafoodie](http://www.miafoodie.com)

The [MIA](https://www.trendhunter.com/trends/fiber-first-shake) Chocolate Bookcase has been launched by the company as a new product option for consumers who are seeking out a [single-origin treat](https://www.trendhunter.com/trends/beyond-good) to enjoy in place of traditional options on the market.

The chocolate box contains five different flavor options that are each made with premium ingredients by experts in Africa, which puts a focus on high-quality results that [support local artisans](https://www.trendhunter.com/trends/kabalagala-clusters). The brand has created the chocolates in response to the high number of raw ingredients that are exported, which doesn't support communities on a local level to help artisans in their quest to create quality goods.

The MIA Chocolate Bookcase makes the ideal gift as the unique packaging design makes it a true experience for recipients to open.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 52% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Single-origin Chocolates:** The increasing demand for single-origin chocolates presents an opportunity for chocolatiers to source premium ingredients from different regions and showcase unique flavors and quality.
- **Supporting Local Artisans:** Consumers are seeking out products that have been made by experts and support local communities, creating an opportunity for businesses to work directly with local artisans to produce high-quality goods.
- **Premium Sustainable Ingredients:** Sustainably sourced ingredients can be used as a selling point in an increasingly environmentally conscious market, highlighting the importance of fair trade and sustainability in the production process.

### Industries Being Reshaped

- **Chocolatiers:** Chocolatiers can source premium ingredients from different regions and work with local artisans to create unique and high-quality chocolates.
- **Artisanal Food Producers:** Producers of other artisanal foods can incorporate the use of single-origin and sustainably sourced ingredients, adding a unique and premium aspect to their products.
- **Gift Industry:** The unique packaging design of the MIA Chocolate Bookcase presents a disruptive innovation opportunity for the gift industry to create experiences for recipients and add value to gift offerings.

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