# Premium Layered Candy Bars The Ferrero Duplo Chocolate Biscuit Bar is Launching in the UK By Michael Hemsworth | Published 2021-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-biscuit-bar References: [conveniencestore](https://www.conveniencestore.co.uk/products/ferrero-uk-unveils-duplo-chocolate-biscuit-bar/657546.article) & [ferrero](https://www.ferrero.co.uk) The [Ferrero Duplo](https://www.trendhunter.com/trends/ferrero-1) chocolate biscuit bar is being launched in the UK market by the brand to provide consumer with a premium option to enjoy that's satisfying and also perfect for anytime indulgence. The bars feature two wafer layers that sandwich the [smooth hazelnut center](https://www.trendhunter.com/trends/belvita-duo-crunch-choco-hazelnut) before being covered in a coating of milk chocolate. The bars are reported to be launching in four pack size options including the Duplo Single pack, the Duplo Double pack, the Duplo 5 pack and the Duplo 10 pack. Customer Development Director at [Ferrero Levi Boorer](https://www.trendhunter.com/trends/kinder-bueno-multipack) spoke further on the launch of the Ferrero Duplo chocolate biscuit bar saying, "The initial positive consumer response already shows a strong opportunity for retailers to shake up their chocolate biscuit fixture with this new launch. The varied product formats and pack sizes give Duplo appeal across a number of different shopper missions, both enabling retailers to offer something new as on-the-go purchases return, as well as larger multipacks that allow people to manage their treating ahead of time and around the working week.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Premium Chocolate Snacks:** The rise of premium chocolate snacks presents an opportunity for companies to introduce indulgent options for the on-the-go and at-home snacking occasions. - **Variety in Pack Sizes:** Offering consumers a range of pack sizes and format options for a single product allows retailers to appeal to different customer needs and preferences. - **Layered Confectionery:** Creating layered confectionery can offer a new and unique experience for consumers who are looking for something different in their snacking choices. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can explore the trend of premium chocolate snacks and variety in pack sizes to develop new product offerings and expand their customer base. - **Retail:** Retailers can use the launch of the Ferrero Duplo chocolate biscuit bar as an opportunity to add something new in their chocolate biscuit fixture. - **Confectionery:** The layered confectionery trend can be explored by companies in the confectionery industry to create unique and innovative products that stand out in the market. ## Related on Trend Hunter - [Textural Sharing-Friendly Candy Bars](https://www.trendhunter.com/trends/cadbury-starbar-duo.md) - [Flavorful Two-Sided Candy Bars](https://www.trendhunter.com/trends/ritter-sport-duo.md) - [Value-Minded Retailer Chocolate Products](https://www.trendhunter.com/trends/kinder-bueno-multipack.md) - [Chocolate-Based Product Lines](https://www.trendhunter.com/trends/ferrero-1.md) - [Hazelnut-Filled Chocolate Bars](https://www.trendhunter.com/trends/ferrero-rocher-premium-chocolate-bars.md) - [Textural Premium Candy Bars](https://www.trendhunter.com/trends/cadbury-bars.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Artisan-Quality Ice Cream Treats](https://www.trendhunter.com/trends/premium-ice-cream-sticks.md) - [Biscuit-Infused Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff.md)