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# QSR Chocolate Beignet Launches
Popeyes Debuts the New Chocolate Beignet Nationwide Today

By Grace Mahas | Published 2020-12-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-beignet
References: [chewboom](https://www.chewboom.com/2020/12/14/popeyes-launches-new-chocolate-beignets-nationwide/)

Popular chicken-themed quick-serve restaurant brand, Popeyes, recently announced the launch of its new Chocolate Beignets across the nation. The brand first began[testing the treats in Octobe](https://www.trendhunter.com/trends/chocolate-beignets)r as a way to pay homage to its New Orlean's roots with a custom version of the deep fried treat.

The Popeyes Chocolate Beignets boast a French pastry with melted Hershey chocolate and topped with a coating of powdered sugar. The delicious new treats are now available at participating retailers in three, six, and 12-piece options. These are priced at $1.99, $3.99, and $7.49 respectively with some description per location.

Alongside the French-inspired treat, Popeyes is also launched the new Beignet Camo hoodie to cover "the inevitable mess" when eating these tasty treats.

Image Credit: Popeyes

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 18% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Chocolate Beignets:** The launch of Popeyes' Chocolate Beignets presents an opportunity for innovative dessert offerings in the quick-serve restaurant industry.
- **French-inspired Treats:** The introduction of French-inspired treats like Chocolate Beignets showcases a potential disruptive innovation opportunity for international cuisine-themed restaurants.
- **Customized Food Experiences:** Popeyes' testing and launch of customized Chocolate Beignets reflects a trend in providing personalized and unique food experiences for customers.

### Where This Applies

- **Quick-serve Restaurant:** The quick-serve restaurant industry can explore new dessert options inspired by Chocolate Beignets, offering a unique twist to their menu.
- **Food Retail:** The food retail sector can capitalize on the popularity of French-inspired treats like Chocolate Beignets by introducing similar products in their pastry and bakery sections.
- **Apparel:** The launch of Popeyes' Beignet Camo hoodie highlights the potential for apparel brands to create innovative and functional products tailored for specific food experiences.

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