# Cheery Chocolate Packaging Kommunarka's Chocolate Bar Wrapping is Designed to Brighten Days By Laura McQuarrie | Published 2014-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-bar-wrapping References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/08/have-good-day.html) & [kommunarka.by](http://www.kommunarka.by/) Eating chocolate will give you a rush of feel-good endorphins, but before you can even take a bite of this treat, the chocolate bar wrapping is already buttering you up. In a bold font on the front of the [chocolate bar packaging](https://www.trendhunter.com/trends/cooper-street-snacks) are the words "Have a Good Day!" printed in bright red ink. The design by the Fabula Branding agency takes inspiration from the vibrancy of [pop art prints](https://www.trendhunter.com/trends/ed-ruscha-x-andsons) and it features a black and white print of a cocoa pod below the exclamatory text. Although it's on a much smaller scale, the wrapping on the [bar of dark chocolate](https://www.trendhunter.com/trends/cadbury-bournville) is like a miniature version of a poster that you might see pasted on a wall, which would also be likely to grab your attention. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Packaging:** The use of engaging and interactive packaging designs that grab consumer attention and enhance their experience. - **Positive Messaging:** The incorporation of positive and uplifting messages on product packaging to brighten consumers' days and create emotional connections. - **Pop Art Inspirations:** The influence of pop art aesthetics in packaging design, using vibrant colors and bold typography to create visually striking products. ### Industries Being Reshaped - **Food and Beverage:** Opportunities for food and beverage companies to differentiate their products through innovative and eye-catching packaging designs. - **Branding and Marketing:** Disruptive innovation opportunities for branding and marketing agencies to create unique packaging concepts that resonate with consumers. - **Graphic Design:** The demand for graphic designers skilled in creating visually appealing packaging designs inspired by artistic movements like pop art. ## Related on Trend Hunter - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Fine Art-Covered Chocolates](https://www.trendhunter.com/trends/m-cacao-artbars.md) - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Decadent Dessert Bars](https://www.trendhunter.com/trends/the-dessert-bar.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md)