# Chocolate Bar Pouches Chokay's Chocolate Bar Package is an Alternative to Conventional Wrappers By Laura McQuarrie | Published 2017-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-bar-package References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/04/chokay.html) & [chokay.nl](http://www.chokay.nl/) Most chocolate bar package designs make use of [foil and paper wrappers](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper), but Chokay chooses to showcase its ethical treats in a completely different way. Chokay recently had its packaging and identity refreshed, resulting in branding that better reflects its commitment to consciousness, honesty and commitment to three main things: people, the planet and of course, chocolate. Rather than wrappers, Chokay's fair chocolate products with no added sugars are packaged in [recycled kraft pouches](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches), which offer a peek at the product inside through a transparent panel. On each of these bags, a colorful label illustrates the ingredients and distinctive qualities that can be found inside each flavorful bar. Across the food industry, pouch packaging has become a popular way for brands to offer portability and portion control, since most styles are resealable. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 25% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pouch Packaging:** The trend of using pouch packaging provides opportunities for brands to offer portability and portion control. - **Transparent Packaging:** The trend of using transparent panels in packaging allows consumers to see the product inside, enhancing transparency and trust. - **Sustainable Packaging:** The trend of using recycled kraft pouches as packaging aligns with growing consumer demand for more environmentally-friendly options. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can explore using pouch packaging to improve convenience and sustainability in their products. - **Confectionery:** The confectionery industry can adopt transparent packaging to showcase the quality and unique features of their products, increasing consumer appeal. - **Eco-friendly Packaging:** The eco-friendly packaging industry can leverage the use of recycled kraft pouches to provide sustainable packaging solutions for various consumer goods. ## Related on Trend Hunter - [Colombian Chocolate Packaging](https://www.trendhunter.com/trends/cox-and-co.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Sustainable Easter Chocolate Packaging](https://www.trendhunter.com/trends/happi-1.md) - [PCR Chocolate Packaging](https://www.trendhunter.com/trends/holdsworth-chocolates.md) - [Low-Sugar Chocolate Cereal Bars](https://www.trendhunter.com/trends/mars-china-snickers-bar.md) - [Sharable Chocolate Packaging](https://www.trendhunter.com/trends/ferrero-india.md) - [Consumer-Focused Packaging Strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md)