# Astrological Chocolate Sets This Chocolate Assortment Appeals to Women Who Love Horoscopes By Laura McQuarrie | Published 2015-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-assortment References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/12/12-chocolate-fortunes.html) & [behance.net](https://www.behance.net/PavlovsDesign) Pavolv's Design created this concept for a [chocolate assortment with an astological theme](https://www.trendhunter.com/trends/maya-jama-x-rimmel). The chocolate box set was designed with a very specific demographic in mind—[romantic young women](https://www.trendhunter.com/trends/ritter-sport-valentines-day) who like to read horoscopes, read magazines and enjoy tea in the evening with a group of girlfriends. The box of chocolates is segmented into 12 different sections, which are based off of each zodiac sign. The inside of the box is adorned with a starry pattern and once all the individually wrapped chocolate candies have been consumed, there's even a fortune at the bottom of the box that corresponds with each sun sign. This [chocolate box packaging design](https://www.trendhunter.com/trends/delysia-chocolatier-valentines-day) speaks to the consumer desire for personalization and feeling as if a part of a product's experience has been tailor-made for each individual user. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 49% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Astrology-inspired Products:** Creating products tailored to specific zodiac signs or astrological themes can appeal to a niche consumer base and provide a personalized experience. - **Fortune-telling Bonuses:** Adding small, custom messages or fortunes in products can enhance the consumer experience and provide additional value to the purchase. - **Segmented Packaging Design:** Segmenting product packaging into smaller, targeted sections can increase potential for personalization and enhance a brand's appeal to specific consumer demographics. ### Where This Applies - **Confectionery:** Confectionery companies can capitalize on the trend of personalized products and segmented packaging by creating products tailored to specific tastes or demographic preferences. - **Lifestyle Magazines:** Lifestyle magazines can tap into the trend of astrology-inspired products by creating and promoting products themselves or featuring partnerships with astrology product brands. - **Personalized Merchandise:** The trend of personalized products can expand to other industries, such as clothing or home decor, by creating customized items that cater to specific interests or preferences of consumers. ## Related on Trend Hunter - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Butterfly-Themed Chocolate Ranges](https://www.trendhunter.com/trends/vosges-hautchocolat-love-aflutter.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Aphrodite-Inspired Chocolate Gifts](https://www.trendhunter.com/trends/goddess-of-love-collection.md) - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md) - [Zodiac-Inspired Cognacs](https://www.trendhunter.com/trends/hennessy-paradis-zodiac-miniatures-collection.md) - [Regional Zodiac Treat Boxes](https://www.trendhunter.com/trends/sweet-diplomacy-lunar-new-year-box.md)