# Exclusive Chocolate Tastings Lindt is Holding a Chocolate and Wine Tasting Masterclass By Laura McQuarrie | Published 2016-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-and-wine-tasting References: [eventmagazine](http://www.eventmagazine.co.uk/lindt-pairs-chocolate-wine-masterclass/brands/article/1414758) & [lindt-excellence](http://www.lindt-excellence.co.uk/pairings/wine) Chocolate and wine tastings are both common and classic, but luxury chocolate brand [Lindt](https://www.trendhunter.com/trends/lindt-chocolate-bar) is putting its own spin on the pairing with its upcoming 'Lindt Excellence Masterclass.' The Lindt Excellence Masterclass will be set at The Hospital Club in London and available for the public to join, as part of a competition. Only 16 people will be invited to the exclusive event, with eight pairs of tickets being given away in total. At the event, attendees will be treated to full-size samples of the [Lindt Excellence range](https://www.trendhunter.com/trends/lindt-excellence-pistachio-dark-bar) and knowledge from wine expert Olly Smith and Lindt master chocolatier Stefan Bruderer. With the expansion of wine culture, consumers have begun to pay more attention to the food items that can be used to enhance their experience of various alcoholic beverages. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Luxury Chocolate Tastings:** With the growing interest in luxury food experiences, there is potential for businesses to offer exclusive tastings for high-end chocolate brands. - **Niche Food and Beverage Pairing Events:** There is a demand for events that offer unique pairing experiences, such as chocolate and wine tasting, and businesses can capitalize on this trend to create new niche events. - **Expert-led Tastings:** There is an increasing interest in learning about the production and flavors of luxury food items, and businesses can create opportunities for expert-led tastings to cater to this demand. ### Industries Being Reshaped - **Luxury Chocolate Industry:** Exclusive tastings can offer new marketing opportunities and revenue streams within the luxury chocolate industry. - **Food and Beverage Event Planning Industry:** The growing interest in niche pairing events presents an opportunity for businesses in the food and beverage event planning industry to create unique experiences and cater to the demand. - **Online Chocolate Retail Industry:** An exclusive chocolate tasting experience can be marketed as a premium product that could drive sales and increase customer loyalty for online chocolate retailers. ## Related on Trend Hunter - [Wine-Paired Chocolate Gifts](https://www.trendhunter.com/trends/wine-chocolate-gift-set.md) - [Chocolate-Paired Wine Kits](https://www.trendhunter.com/trends/chocolate-and-wine-pairing.md) - [Decadent High-Quality Chocolate Bars](https://www.trendhunter.com/trends/lindt-chocolate-bar.md) - [Dual-Flavored Premium Chocolates](https://www.trendhunter.com/trends/excellence-fusion.md) - [Candy-Paired Wine Tastings](https://www.trendhunter.com/trends/candy-and-wine.md) - [Luxurious Chocolate Tasting Kits](https://www.trendhunter.com/trends/chocolate-coffee-tasting.md) - [Romantic Wine-Infused Truffles](https://www.trendhunter.com/trends/silk-spice-x-compartes-truffles.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Pistachio-Infused Dark Chocolates](https://www.trendhunter.com/trends/lindt-excellence-pistachio-dark-bar.md)