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# Curry-Filled Chocolates
Tirol's Newest Chocolate and Curry Paste Confection is Spicy and Sweet

By Laura McQuarrie | Published 2017-05-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-and-curry
References: [en.rocketnews24](http://en.rocketnews24.com/2017/05/23/curry-filled-chocolates-are-here-its-the-taste-you-never-knew-you-wanted/) & [tirol-choco](http://www.tirol-choco.com/news.html)

Confectionery brand Tirol recently unveiled a new treat that introduces the unusual flavor pairing of chocolate and curry. At the center of the yellow 'Kare Pan' Tirol chocolate cube is curry paste and a wafer that boasts a crispy texture. On the outside, the small chocolate piece also includes a woven design for additional texture and interest. Due to the combination of chocolate and curry, the sweet squares are said to have a slightly spicy flavor that packs a punch.

Although the pairing of chocolate and curry may seem like an unusual one, chocolate curry sauces are sometimes served over rice in Japan to add interest to the grain-based dish.

In the past, Tirol has also introduced anti-aging confections, as well as other novelty chocolate flavors that mimic the taste of pizza.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 67% | Activity: 50% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Curry-chocolate Fusion:** Introducing unconventional flavor pairings could disrupt the traditional chocolate market.
- **Textural Delight:** Innovative texture inclusions in chocolates offer room for creative experimentation.
- **Novelty Flavors:** Introducing unconventional and fun flavors could attract a more adventurous and experimental consumer base.

### Sectors Adopting This

- **Confectionery:** Confectionery companies could experiment with unusual flavor combinations to attract a more diverse consumer base.
- **Food and Beverage:** The introduction of exotic flavorings in food and beverage products could become a new trend and disruptive innovation opportunitY.
- **Retail:** Retailers can take advantage of novelty flavors in confections to make their products stand out from competitors.

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