# Furniture-Inspired Chocolate Advertisements IKEA's Promotion for Its Dark Chocolate is Clever By Kalin Ned | Published 2018-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-advertisement References: [designtaxi](https://designtaxi.com/news/401190/IKEA-s-Witty-Print-Ads-Have-Chocolate-Lovers-Salivating-Over-Its-Furniture/) & [acne.se](http://www.acne.se/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Global brand [IKEA](https://www.trendhunter.com/trends/utsdd) launches a series of chocolate advertisements that call attention to the company's ‘CHOKLAD MÖRK.' The marketing initative is done in a collaboration with design studio ACNE and the print materials prove to be a seamless fusion of two radically different products. For its chocolate advertisement, the creative agency tapped into IKEA's global recognition as a furniture company. The sweet goodness of CHOKLAD MÖRK is related through a modernity-fueled analogous relationship between furniture pieces and food items. Each of the ultra-clever chocolate advertisements is accompanied by a quirky fun-poking slogan like “Some chocolates are for eating. Some are for keeping your things. We have both.” This particular signature sells two products to the consumer — CHOKLAD MÖRK and the MALM chest of drawers. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Furniture-inspired Advertising:** Exploring the fusion of two different industries, furniture and food, to create innovative and attention-grabbing advertisements. - **Analogous Relationships in Marketing:** Utilizing the concept of analogous relationships between unrelated products to create unique and engaging marketing campaigns. - **Quirky and Fun-poking Slogans:** Using playful and humorous slogans to capture consumer attention and promote products with a lighthearted approach. ### Who This Affects Most - **Furniture:** Exploring opportunities for furniture companies to collaborate with other industries and create innovative promotional campaigns. - **Food and Beverage:** Exploring ways for food and beverage companies to leverage creative marketing strategies and unusual partnerships to attract consumer attention. - **Advertising and Marketing:** Identifying new approaches and techniques for advertising agencies and marketing professionals to create disruptive and attention-grabbing campaigns. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md)