# Romantic Chocolate Experiments This Valentines Chocolate Ad Demonstrates the Science Behind Love By Laura McQuarrie | Published 2015-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-ad References: [adverblog](http://www.adverblog.com/2015/02/05/the-valentine-blood-experiment/) & [facebook](https://www.facebook.com/anthonberg) In response to a statistic that revealed only 2% of Danish men love Valentine's Day, chocolatier Anthon Berg wanted to prove how a box of chocolates could instantly inspire romance with a clever [chocolate ad video](https://www.trendhunter.com/trends/love-godiva-campaign). 'The Valentine Experiment' was conducted as a real scientific experiment, led by Professor Paul Zak and the USC Reproductive Endocine Research Lab. The test involved collecting two vials of a man's blood, before and after telling a female partner the reasons she is so loved and presenting her with a box of chocolates. As a result, it was found that the presence of "the love molecule," or oxytocin was about 27.5% higher in the men after making a [romantic connection](https://www.trendhunter.com/trends/lderach-valentines-day) with their respective partners. In comparison to the gripes about Valentine's Day in the beginning of the experiment, the guys really seem to get in the romantic spirit. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Romantic Advertising:** New opportunities for brands to use science-backed messaging to inspire romantic connections and positive consumer engagement. - **Mood-boosting Food:** Food and beverage companies may explore innovative ingredient formulations and packaging to create products that tap into consumers' neurochemistry and activate positive emotions. - **Relationship Science:** There is potential for more scientific experimentation to explore the connections between neurochemistry and interpersonal relationships and how this can be applied across various fields. ### Where This Applies - **Food and Beverage:** There are opportunities for companies to create products that use scientific research on neurochemistry to evoke positive emotions and sell better than traditional products. - **Advertising and Marketing:** Brands can leverage emotional and neuroscientific research to develop content that can make a deeper impact on consumer emotions, leading to more engagement and sales. - **Pharmaceuticals and Health:** Companies and researchers can explore the relationship between neurochemistry and interpersonal relationships to develop therapies that may increase feelings of love, trust, and empathy. ## Related on Trend Hunter - [Romantically Themed Chocolate Products](https://www.trendhunter.com/trends/venchi-valentines-day-collection.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Artisanal Romanticism Chocolates](https://www.trendhunter.com/trends/ethel-m-chocolates-valentines-day-collection.md) - [Romance Novel-Inspired Chocolates](https://www.trendhunter.com/trends/chocolate-romance-collection.md) - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Shareable Chocolate Ice Creams](https://www.trendhunter.com/trends/the-chocolatiers-series-by-salt-straw.md)