# In-Store Chocolate 3D Printers Cadbury Introduced a High-Tech Activation for World Chocolate Day By Kalin Ned | Published 2019-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chocolate-3d-printer References: [news.au](https://www.news.com.au/technology/innovation/inventions/cadbury-launches-worlds-first-cadbury-dairy-milk-3d-printer-for-world-chocolate-day/news-story/90e9ee3a32e65218c9b3e8f692c6bfa2?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) & [cadbury](https://www.cadbury.co.uk/) [World Chocolate Day](https://www.trendhunter.com/trends/krispy-kreme-world-chocolate-day) falls on July 7th and to celebrate, beloved confectionary company [Cadbury](https://www.trendhunter.com/trends/plant-bars) launched a special interactive campaign — one that features [customization](https://www.trendhunter.com/trends/personalized-offerings) and an innovative milk chocolate 3D printer. The activation is hosted in the Myer Chadstone department store in Melbourne and the high-tech machine will be available to consumers throughout the month of July. Shoppers have the opportunity to personalize their own chocolate charms. A set of two is priced at $ 8 AUD, while a set of four is $15 AUD. The milk chocolate 3D printer has the ability to generate beautifully intricate and custom designs, including "letters, shapes and iconic Australian symbols like kangaroos and thongs." This personalization-forward opportunity is not only a delightful experience but also makes for a wonderful and thoughtful gift. Photo Credits: [Mondelēz International](https://twitter.com/MDLZ/status/1146974803951157248/photo/1?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1146974803951157248&ref_url=https%3A%2F%2Fdesigntaxi.com%2Fnews%2F405393%2FCadbury-Unveils-Chocolate-3D-Printer-So-Your-Sweetest-Dreams-Can-Come-True%2F) ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Personalized Chocolate Charms:** The ability to create customized chocolate charms with intricate designs and symbols presents an opportunity for disruptive innovation in personalized gifting. - **Milk Chocolate 3D Printing:** The introduction of a high-tech milk chocolate 3D printer opens up possibilities for disruptive innovation in the food manufacturing industry. - **Interactive In-store Activations:** The use of interactive in-store activations, such as the 3D printer, provides an opportunity for disruptive innovation in enhancing customer experiences and driving foot traffic. ### Where This Applies - **Confectionary:** The customizable chocolate charms created by a 3D printer offer a disruptive innovation opportunity in the confectionary industry, allowing for unique and personalized products. - **Food Manufacturing:** The implementation of milk chocolate 3D printing technology can revolutionize the food manufacturing industry, enabling the creation of custom chocolate designs and shapes. - **Retail:** Interactive in-store activations like the 3D printer have the potential to disrupt the retail industry by attracting customers with personalized experiences and unique offerings. ## Related on Trend Hunter - [Chocolate Filament 3D Printers](https://www.trendhunter.com/trends/cocoa-press-3d-printer.md) - [Custom Chocolate Bar Studios](https://www.trendhunter.com/trends/kitkat-made-4-u-creator-studio.md) - [Virtual Chocolate Stores](https://www.trendhunter.com/trends/virtual-chocolate-store.md) - [3D-Printed Valentine's Day Chocolates](https://www.trendhunter.com/trends/valentines-day-bonbons.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Celebratory Hot Chocolate Promotions](https://www.trendhunter.com/trends/cadbury-200th-anniversary-promotion.md) - [Novel Robotic Vending Machines](https://www.trendhunter.com/trends/novel-robotic-vending-machine.md) - [Customized Corporate Chocolate Gifts](https://www.trendhunter.com/trends/bitzels-chocolate.md) - [Printed Low-Fat Chocolates](https://www.trendhunter.com/trends/low-fat-chocolates.md)