# Versatile Snack Cereals Hershey's ChocoBits Cereal Doubles as a Standalone Snack & Toast Topper By Laura McQuarrie | Published 2021-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocobits References: [soranews24](https://soranews24.com/2021/01/25/japan-has-a-new-hersheys-cereal-that-doubles-as-a-toast-topping/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000058.000040636.html) Hershey's ChocoBits cereal was created in collaboration with [Kellogg's](https://www.trendhunter.com/trends/kelloggs-products) and it shares a decadent experience thanks to a fun Strawberry White Chocolate flavor. The crispy pink-colored cereal pieces get their color naturally from fruit and vegetable extracts and they're filled with a [flavored white chocolate cream](https://www.trendhunter.com/trends/kelloggs-krave-caramelised-biscuit-white-choc). The versatile breakfast is marketed as not just a [breakfast cereal but also a snack](https://www.trendhunter.com/trends/kelloggs-snack-range) that can be enjoyed dry or as a toast topper. While traditional Japanese breakfasts often consist of rice, miso soup or savory items, many modern households are opting for Western-style breakfasts like toast or cereal. Hershey's ChocoBits has the potential to appeal to a wide range of consumers in the country who are seeking a versatile, texture-rich cold cereal that can be eaten at any time of the day. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Versatile Cereal Snacks:** Hershey's ChocoBits Cereal can function both as a breakfast cereal and a standalone snack or toast topper, creating opportunities for brand extensions and product innovations. - **Fruit and Vegetable Extracts:** The use of fruit and vegetable extracts to naturally color cereal pieces in Hershey's ChocoBits can be beneficial for companies looking to create natural alternatives to artificial food coloring. - **Western-style Breakfasts in Japan:** The growing preference for Western-style breakfasts in Japan opens up opportunities for companies to introduce innovative and unique cereal products that cater to local tastes and preferences. ### Who This Affects Most - **Cereal Manufacturing:** Cereal manufacturers can explore the use of natural food coloring and versatile product designs, like Hershey's ChocoBits, to create new product lines that cater to evolving consumer demands. - **Snack Food Manufacturing:** Companies in the snack food manufacturing industry can explore the concept of cereal snacking as a category, creating new product lines that cater to customers seeking convenient, versatile and tasty snacks. - **Food Retail and Distribution:** Food retail and distribution companies can identify the growing demand for versatile and convenient food products, like cereal snacks, and maintain a product supply chain to meet customer needs. ## Related on Trend Hunter - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md) - [Dessert-Like Breakfast Snack Products](https://www.trendhunter.com/trends/kelloggs-products.md) - [Chocolate-Flavored Corn Cereals](https://www.trendhunter.com/trends/corn-flakes-1.md) - [Sweet Breakfast Cereals](https://www.trendhunter.com/trends/frosted-flakes.md) - [Wafer Chocolate Bar Cereals](https://www.trendhunter.com/trends/kitkat-cereal.md) - [Crispy Caramel-Flavored Cereals](https://www.trendhunter.com/trends/coco-pops-chocos-caramel.md) - [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md) - [Limited-Edition Chocolate Cereals](https://www.trendhunter.com/trends/weetos-chocolate-honeycomb.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md)