# Free-From Frozen Chocolate Donuts CRAVE Choccy Dodoughs are Arriving at Morrisons in January By Michael Hemsworth | Published 2025-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/choccy-dodoughs References: [kamcity](https://www.kamcity.com/namnews/products-promotions/crave-to-launch-new-doughnut-line-in-morrisons/) & [cravefreefrom](https://www.cravefreefrom.co.uk/)  [CRAVE Choccy Dodoughs](https://www.trendhunter.com/trends/crave-dodoughs) are the free-from snack brand's latest product that's slated to hit the market in the UK in 2026 to help consumers satisfy cravings in a decidedly healthful way. The donuts consist of [frozen chocolate donuts](https://www.trendhunter.com/trends/chocolate-old-fashioned-donuts) that are [vegan-friendly, lactose-free, milk-free and gluten-free](https://www.trendhunter.com/trends/zero-maida-donut-cake), while also packed with flavor. The product is suitable for being removed individually from the freezer and quickly defrosted to accommodate sporadic snacking or dessert occasions. This approach combats against stale donuts and food waste by encouraging consumers to enjoy treats individually. Founder Rob Brice spoke on the CRAVE Choccy Dodoughs saying, "Chocolate doughnuts are universally loved, but many have long been off-limits for people avoiding gluten, dairy or eggs. Choccy Dodoughs are about democratising indulgence – giving everyone access to that rich, fluffy, chocolatey experience without compromise." ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 28% | Activity: 26% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Free-from Snacks:** The rising demand for free-from snacks highlights a shift towards health-conscious indulgence, offering opportunities for brands to innovate in allergen-free treats. - **Frozen Ready-to-eat Desserts:** The convenience of frozen ready-to-eat desserts suggests a growing trend towards quick and easy treat options, paving the way for innovative packaging and preservation technologies. - **Democratizing Indulgence:** The concept of democratizing indulgence by creating inclusive food products emphasizes the importance of accessible luxury in the food industry, encouraging innovation in inclusive flavor profiles. ### Industries Being Reshaped - **Vegan Food Industry:** The vegan food industry is witnessing a surge in product diversity, driven by the increasing popularity of plant-based versions of universally enjoyed treats like chocolate donuts. - **Functional Foods Market:** The functional foods market is expanding as consumers seek foods that cater to dietary restrictions without sacrificing taste or indulgence. - **Frozen Food Sector:** The frozen food sector is innovating with individually portioned products that address issues of food waste and spoilage, reflecting a shift towards sustainable consumption practices. ## Related on Trend Hunter - [Branded Chocolate Donuts](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection.md) - [Gluten-Free Convenience-Focused Donut Packs](https://www.trendhunter.com/trends/glonuts.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Chocolate-Covered Frozen Fruit Treats](https://www.trendhunter.com/trends/trfr-frozen-fruit-snacks.md) - [Permissible Frozen Dough Treats](https://www.trendhunter.com/trends/cookie-dough-gelato-bites.md) - [Ready-to-Bake Artisan Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-cookie-dough.md) - [Festive Free-From Chocolates](https://www.trendhunter.com/trends/moo-free-christmas.md)