# Chocolate Cigarettes Chocaps are Designed to Keep Chocolate-Lovers from Packing on the Pounds By Michael Hines | Published 2011-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chocaps References: [odditycentral](http://www.odditycentral.com/news/chocolate-crack-pipes-a-sweet-and-healthy-alternative-to-tobacco.html) & [chocaps](http://chocaps.com/) Stop smoking and curb your [chocolate addiction](https://www.trendhunter.com/trends/whims) with Chocaps. Chocaps are small sticks resembling cigarettes that let you literally inhale chocolate. I'll give you a moment to process that information. Chocaps were created by chocolatier Rouven Haas, who was looking for a way to help keep chocolate lovers from packing on the pounds. Haas, a former smoker, discovered that [inhaling the chocolate powder](https://www.trendhunter.com/trends/choco-loco) in Chocaps was a lot like smoking a cigarette. Haas thinks his Chocaps could help smokers quit, but anti-smoking expert Otto Brandli calls Chocaps "a dangerous product" and says that they could actually *encourage* smoking. I am not a smoker or a chocolate fiend, which means that if given the opportunity I will be more than happy to spark up a few Chocaps. How can you turn down [chew-less chocolate](https://www.trendhunter.com/trends/win-win-cocoa-free-chocolate)? ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 29% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alternative Forms of Chocolate Consumption:** Chocaps is an example of an alternative way of consuming chocolate, which can give rise to more innovative products like inhalable chocolate or chocolate sprays. - **Functional Food Alternatives:** Chocaps responds to a growing trend of functional food that can substitute regular sugary foods, like chocolate bars or desserts, and can open more opportunities to create functional food items using chocolate. - **Cross-industry Innovations:** Chocaps use the design of cigarettes, which can be applied to other industries and products, like personal care items or supplements, to enhance user experience and differentiation. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can leverage the trend of functional foods and alternative consumption methods, which can create healthier and more innovative foods for consumers. - **Health and Wellness:** The health and wellness industry can explore alternative forms of consumption that can appeal to different tastes and preferences and create unique solutions for health-related challenges. - **Consumer Goods:** The consumer goods industry can learn from Chocaps' design and create disruptive products that can enhance user experience and differentiate from competitors, like using similar designs in personal care items or supplements. ## Related on Trend Hunter - [Low-Sugar Chocolate Snacks](https://www.trendhunter.com/trends/dark-milk-chocolate-toffee-almond-sea-salt-snaps.md) - [Passion Fruit-Flavored Chocolate Cups](https://www.trendhunter.com/trends/passion-fruit-chocolate-cups.md) - [Low-Sugar Seasonal Chocolates](https://www.trendhunter.com/trends/seasonal-chocolates.md) - [Pearl-Shaped Chocolate Treats](https://www.trendhunter.com/trends/chocolate-pearls.md) - [Citrusy Low-Sugar Chocolates](https://www.trendhunter.com/trends/organic-dark-chocolate-lemon-crme-cups.md) - [Low-Carb Caramel Sticks](https://www.trendhunter.com/trends/chocolaty-stix.md) - [Low-Calorie High-Protein Chocolates](https://www.trendhunter.com/trends/hormbles-chormbles-candy-bars.md) - [Printed Low-Fat Chocolates](https://www.trendhunter.com/trends/low-fat-chocolates.md) - [Filled Chocolate Coffee Cubes](https://www.trendhunter.com/trends/mocha-melts.md)