# Healthy Chocolate-Hazelnut Cereals Surreal's Zero-Sugar Choc Hazelnut Cereal is Protein-Packed By Laura McQuarrie | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/choc-hazelnut-cereal References: [try.eatsurreal](https://try.eatsurreal.co.uk/products/choc-hazelnut) & [famouscampaigns](https://www.famouscampaigns.com/2024/03/surreal-find-a-way-to-keep-the-lawyers-happy/?utm_source=rss&utm_medium=rss&utm_campaign=surreal-find-a-way-to-keep-the-lawyers-happy)  Surreal's newest [high-protein, zero-sugar cereal](https://www.trendhunter.com/trends/legion-protein-cereal) is a better-for-you chocolate hazelnut cereal that provides an indulgent yet healthy way to start the day. The vegan and gluten-free breakfast cereal is low in calories and high in fiber, and it gets its healthful qualities from ingredients like pea starch, a mix of soy and pea protein and a blend of stevia and erythritol for natural sweetness. For the launch of its newest better-for-you breakfast cereal flavor, Surreal is marketing Choc Hazelnut in a way that skirts associations to popular [chocolate hazelnut spreads](https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot). As the brand shared in a post to [LinkedIn](https://www.trendhunter.com/trends/man-cereal), "We’ve made a new cereal. It tastes just like chocolate spread…non-brand-specific chocolate spread, that is." This low-carb cereal joins other decadent varieties from the brand like Caramelised Biscuit, Peanut Butter and Cookies & Cream. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 57% | Activity: 59% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Indulgent-healthy Cereal:** Opportunity for nutritious cereals offering guilt-free indulgence through innovative flavor profiles. - **Zero-sugar Protein Foods:** Potential to disrupt traditional protein foods market by introducing sugar-free high-protein alternatives. - **Plant-based Sweeteners:** Emerging trend in utilizing plant-based sweeteners like stevia and erythritol for natural sweetness in food products. ### Industries Being Reshaped - **Health Food Industry:** Health food sector can explore creating more indulgent yet nutritious products to meet consumer demand for guilt-free snacks. - **Plant-based Food Industry:** Plant-based food manufacturers have an opportunity to leverage plant-based sweeteners for healthier product formulations. - **Protein Food Market:** Protein food market can innovate by offering zero-sugar alternatives to cater to health-conscious consumers seeking high-protein options. ## Related on Trend Hunter - [Nostalgic Plant-Powered Cereals](https://www.trendhunter.com/trends/vegan-cereal-brand.md) - [Low-Sugar Cereal Flavors](https://www.trendhunter.com/trends/hazelnut-choc-flavour-coco-pops.md) - [Nutty Protein-Rich Cereals](https://www.trendhunter.com/trends/peanut-butter-protein-cereal.md) - [Junk-Free Breakfast Cereals](https://www.trendhunter.com/trends/crispy-fantasy.md) - [Protein Coffee Cereals](https://www.trendhunter.com/trends/surreal-x-grind.md) - [Chocolatey Protein-Packed Cereals](https://www.trendhunter.com/trends/high-protein-bites.md) - [Protein-Rich Low-Sugar Cereals](https://www.trendhunter.com/trends/brave-super-hoops.md) - [Chocolaty Low-Sugar Cereals](https://www.trendhunter.com/trends/coco-pops-chocos.md) - [High-Fiber Dessert-Like Cereals](https://www.trendhunter.com/trends/weetabix-chocolatey-hazelnut-melts.md)