# Chocolatey Fast Food Flapjacks McDonald's Australia is Serving Choc Chip Hotcakes in the Morning By Katherine Pendrill | Published 2016-12-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/choc-chip-hotcakes References: [chewboom](http://www.chewboom.com/2016/12/14/mcdonalds-serves-1-choc-chip-hotcakes-australia/) & [mcdonalds.au](https://mcdonalds.com.au/menu/choc-chip-hotcake) While [McDonald's](https://www.trendhunter.com/trends/mighty-mcmuffin) most popular breakfast fare may be its hash browns and McMuffin sandwiches, the chain is looking to add some sweeter options with the introduction of its new [Choc Chip](https://www.trendhunter.com/trends/cacao-fruit-water) Hotcakes. Exclusively available from McDonald’s Australia, the chocolatey pancake treats are the perfect option for those with a sweet tooth. The new Choc Chip Hotcakes are a summer menu item available from McDonald’s Australia. Like the chain's original Hotcakes, the new chocolate-flavored flapjacks are described as "a fluffy and gooey, sweet delicious snack with chocolate chip pieces." The Choc Chip Hotcake are sold for just a dollar each, meaning customers can order as many or a few as they like to get their chocolate fix first thing in the morning. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Chocolate Breakfast Innovations:** Opportunity for fast food chains to introduce chocolate-inspired breakfast items to cater to those with a sweet tooth. - **Affordable Menu Offerings:** Chains could consider serving affordable menu items, like the Choc Chip Hotcakes, to encourage higher sales volume and returning customers. - **Regionalized Menu Items:** Chains could create regional menu items to cater to specific tastes and increase customer engagement with their brand. ### Industries Being Reshaped - **Fast Food Industry:** The fast food industry could innovate its menu offerings by introducing chocolate-flavored breakfast items to cater to those with a sweet tooth. - **Food and Beverage Industry:** The food and beverage industry could explore affordable and regionalized menu items to increase customer engagement with their brands. - **Dessert Industry:** The dessert industry could innovate by creating new affordable and regionalized menu items, such as chocolate-flavored pancakes, to tap into the breakfast market. ## Related on Trend Hunter - [Chicken-Bacon Breakfast Items](https://www.trendhunter.com/trends/mighty-mcmuffin.md) - [Bite-Sized Chocolate Churros](https://www.trendhunter.com/trends/bitesized-choco-churros.md) - [Ready-to-Eat Chocolate Pancakes](https://www.trendhunter.com/trends/choc-chips-pancakes.md) - [Extra-Chocolaty QSR Donuts](https://www.trendhunter.com/trends/triple-chocolate-lil-donut.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Sweet Heat QSR Menus](https://www.trendhunter.com/trends/hot-honey-menu.md) - [Maple Butter Hand Pies](https://www.trendhunter.com/trends/maple-butter-pancake-pie.md) - [Taco-Like Chocolate Pancakes](https://www.trendhunter.com/trends/chocopancake.md) - [Hash Brown Breakfast Wraps](https://www.trendhunter.com/trends/new-breakfast-wraps.md)