# Purpose-Driven Lemonade Yogurts Chobani's Child Hunger Batch Supports a Global Nonprofit By Laura McQuarrie | Published 2023-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobanis-child-hunger-batch References: [chobani](https://www.chobani.com/impact/impact-batch)  Chobani's Child Hunger Batch is a newly released Raspberry Lemonade [Greek](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog) Yogurt 4-pack that helps to support Edesia, a global nonprofit that produces specialized food designed to combat malnutrition. Navyn Salem, the Founder and CEO of Edesia, joined the [Chobani Incubator](https://www.trendhunter.com/trends/chobani-ends-child-hunger) in 2019 for her consumer-facing line of products and through this program, Chobani and Edesia recognized their shared vision—quality, nutritious food should be a right for all, not a privilege for some. Previously, Chobani's Raspberry Lemonade Greek Yogurt was a limited-time item and now, this fan-favorite treat is returning as a permanent flavor with a mission. Featuring real raspberry on the bottom, this raspberry lemonade yogurt is a nostalgic flavor that's packed with protein and beneficial probiotics, and free from artificial flavors and preservatives. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 46% | Activity: 63% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Purpose-driven Yogurts:** Opportunity for companies to create yogurt products that support a cause or nonprofit organization. - **Global Nonprofit Partnerships:** Potential for partnerships between companies and global nonprofits to tackle social issues through consumer products. - **Specialized Food for Malnutrition:** Innovation opportunity to develop specialized food products that combat malnutrition and support global health initiatives. ### Where This Applies - **Food and Beverage:** Companies in the food and beverage industry can explore purpose-driven product offerings to support social causes and engage consumers. - **Nonprofit Organizations:** Nonprofit organizations working in the field of global health and nutrition can seek partnerships with companies to promote their cause through consumer products. - **Health and Wellness:** Opportunity for the health and wellness industry to develop specialized food products that address malnutrition and contribute to improving global health outcomes. ## Related on Trend Hunter - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Nutritious Shelf-Stable Milks](https://www.trendhunter.com/trends/chobani.md) - [Limited-Edition Probiotic Coconut Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurts.md) - [Nutritious Shelf-Stable Milks](https://www.trendhunter.com/trends/chobani-super-milk.md) - [Low Sugar Greek Yogurts](https://www.trendhunter.com/trends/danone-two-good.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md)