# Spoon-Free Yogurt Pouches Chobani Yoghurt Pouches Let You Enjoy Your Snack on the Go By Vasiliki Marapas | Published 2014-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-yoghurt-pouches References: [ausfoodnews.au](http://www.ausfoodnews.com.au/2013/09/18/chobani-introduce-greek-style-yoghurt-pouches-to-australia.html) & [chobani](http://www.chobani.com/) The Chobani [yogurt pouch](https://www.trendhunter.com/trends/yoghurt-pouch) offers you a new, convenient way to enjoy a classic snack. All of the Australian yogurt manufacturers' most popular flavors -- Honey, Blueberry, Strawberry -- are available in this new format. Yogurt has always been a popular snack to pack with your lunch, but it's understandably never been something you can enjoy on the go. I mean, who wants to carry a spoon around with them on their morning commute? Managing director at [Chobani Australia](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts), Peter Meek, explains, “Feedback from our customers was that they would love to enjoy Chobani while they’re out and about, so we’ve developed [Chobani Pouches](https://www.trendhunter.com/trends/chobani-yogurt-products) to meet that need.” The yogurt company is looking to accommodate the hectic lifestyles of their clientele by designing the pouch as an portable, spoon-free snack vessel. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Portable Yogurt:** Yogurt brands can develop more portable and spoon-free packaging options for consumers on the go. - **Convenient Snacking:** Convenience food brands can explore more packaging options that allow for easy snacking in transit. - **Customer Feedback-driven Innovation:** Companies should focus on listening to customer feedback to identify opportunities for product innovation and developing new formats. ### Where This Applies - **Food and Beverage:** The food and beverage industry can innovate by creating more convenient and transportable snack options like spoon-free yogurt pouches. - **Packaging:** Packaging companies can explore more user-friendly packaging options that allow for easy snacking in various contexts. - **Product Development:** Companies can invest in product development teams and processes that prioritize customer feedback and identify opportunities for product innovation. ## Related on Trend Hunter - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Squeezable Greek Yogurt Snacks](https://www.trendhunter.com/trends/greek-yogurt-snack.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md) - [Freeze-Dried Yogurt Bites](https://www.trendhunter.com/trends/freeze-dried-yogurt-bites.md) - [Protein-Packed Yogurt Pouches](https://www.trendhunter.com/trends/protein-yoghurt.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md) - [Dessert-Style Yogurt Pouches](https://www.trendhunter.com/trends/biokul-to-go.md)