# Easy-to-Digest Milk Products Chobani Ultra-Filtered Milk Comes in Four Varieties By Michael Hemsworth | Published 2022-02-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-ultrafiltered-milk References: [drugstorenews](https://drugstorenews.com/chobani-adds-easy-digest-dairy-beverages-lineup) & [chobani](https://www.chobani.com)  The Chobani Ultra-Filtered Milk is arriving from the brand to provide consumers with a way to enjoy the dairy product without having to worry about sensitivities. The product features a lactose-free formula that is packed with protein and lower in sugar when compared to conventional milk. The milk comes in four varieties including Whole, Reduced Fat 2%, Chocolate and Fat Free. Chobani President and Chief Operating Officer Peter McGuinness commented on the new Chobani Ultra-Filtered Milk saying, "With our lactose-free, reduced sugar and protein-packed Chobani Ultra-Filtered Milk, we're making dairy accessible to more people and giving consumers a great option to trade up to a more advanced, functional and delicious product. We’ve seen incredible consumer love for our coffee creamers and they asked us to bring the same craft and quality to dairy-based half & half while offering a lactose-free option as well." ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 66% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Lactose-free Milk:** The trend of lactose-free milk products provides an opportunity for the dairy industry to cater to consumers with sensitivities and increase sales. - **Ultra-filtered Milk:** The trend of ultra-filtered milk with reduced sugar and high protein content creates opportunities for dairy brands to target health-conscious consumers. - **Flavored Milk:** The trend of flavored milk products like Chocolate Milk provides an opportunity for dairy brands to offer diverse product options and appeal to consumers with varied tastes. ### Who This Affects Most - **Dairy Industry:** The Dairy Industry can leverage the trend of lactose-free and ultra-filtered milk products to innovate and expand its customer base. - **Health Food Industry:** The trend of ultra-filtered milk with reduced sugar and high protein content provides an opportunity for the health food industry to offer healthier milk options to health-conscious consumers. - **Beverage Industry:** The trend of flavored milk products like Chocolate Milk presents an opportunity for the beverage industry to introduce innovative and exciting milk-based beverages to the market. ## Related on Trend Hunter - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Simple All-Natural Creamers](https://www.trendhunter.com/trends/chobani-half-half.md) - [Nutritious Shelf-Stable Milks](https://www.trendhunter.com/trends/chobani-super-milk.md) - [Nutritious Shelf-Stable Milks](https://www.trendhunter.com/trends/chobani.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Protein-Packed Milk Products](https://www.trendhunter.com/trends/alta-dena-protein-milk.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Probiotic Lactose-Free Milks](https://www.trendhunter.com/trends/good-culture-probiotic-milk.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md)