# Nutritious Shelf-Stable Milks Chobani Super Milk is a Low-Fat Dairy Milk for People in Need By Laura McQuarrie | Published 2024-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-super-milk References: [prnewswire](https://www.prnewswire.com/news-releases/chobani-makes-food-a-force-for-good-launching-shelf-stable-super-milk-exclusively-for-those-in-need-302192416.html) & [chobani](https://www.chobani.com/impact/supermilk)  [Chobani](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk) [Super Milk](https://www.trendhunter.com/trends/chobani) is the first-ever shelf-stable low-fat dairy milk from Chobani but it won't be making its way to the masses—this nutrient-rich dairy product was specifically created to support people impacted by disasters and vulnerable individuals in Chobani's hometowns. "Last week, Chobani sent a truckload of Super Milk to New Mexico in just a few days, helping power our relief efforts for those impacted by the wildfires," said Cliff Holtz, president and CEO of the [American Red Cross](https://www.trendhunter.com/trends/pet-disaster-plan). Designed to be donated, Chobani Super Milk is high in protein—boasting 50% more protein than traditional milk—and high-fiber and it's packaged in a 32 fl oz package that has a nine-month shelf life and needs no refrigeration until it is opened. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 85% | Activity: 91% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Disaster-relief Nutrition:** Chobani Super Milk exemplifies targeted nutritional solutions for disaster-stricken populations, enhancing emergency food supplies with high-protein, long-lasting dairy options. - **Shelf-stable Dairy Innovations:** The development of shelf-stable dairy products like Chobani Super Milk showcases advancements in food preservation technology, making nutritious options more accessible in challenging conditions. - **High-protein Milks:** With its 50% higher protein content, Chobani Super Milk highlights the trend of protein-fortified milk products aimed at boosting nutritional intake for specific consumer needs. ### Industries Being Reshaped - **Emergency Food Supplies:** Companies like Chobani are setting a new standard in the emergency food supply industry by creating nutrient-dense, shelf-stable products tailored for disaster relief. - **Functional Dairy Products:** Functional dairy products industry can thrive on innovations like Chobani Super Milk, which combines high nutrition with extended shelf-life without the need for refrigeration. - **Nutritional Aid Programs:** Nutritional aid programs benefit from products like Chobani Super Milk that offer easy-to-transport, protein-rich dairy solutions designed for vulnerable populations. ## Related on Trend Hunter - [Nutritious Shelf-Stable Milks](https://www.trendhunter.com/trends/chobani.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [Shelf-Stable Protein Milks](https://www.trendhunter.com/trends/benefitt-high-protein-uht-milk.md) - [Cereal Milk Oat Beverages](https://www.trendhunter.com/trends/chobani-oatmilk-cereal-oatmilk.md) - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Shelf-Stable Protein Shakes](https://www.trendhunter.com/trends/oikos-protein-shakes.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md)