# Choosy Bear Yogurt Ads The Chobani Super Bowl 2014 Ad Stars a Health-Conscious Grizzly By Laura McQuarrie | Published 2014-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-super-bowl-2014 References: [adweek](http://www.adweek.com/news/advertising-branding/chobani-mixes-bear-bob-dylan-its-super-bowl-ad-155274) & [youtube](https://www.youtube.com/watch?v=ABxP3t7XP3g) The [Chobani](https://www.trendhunter.com/trends/chobani-creations) Super Bowl 2014 commercial stars a very hungry bear who totally destroys a small shop in the process of trying to find some real food made with only natural ingredients. The 'Ransacked' ad from [Chobani yogurt](https://www.trendhunter.com/trends/chobani-flip-greek-yogurt) is a 60-second ad that will air during the third quarter of today's Super Bowl game. Chobani hopes to capitalize on the popularity of Greek yogurt and promote itself as a brand that doesn't use any preservatives, artificial flavors or artificial sweeteners. Despite how destructive the bear is, the commercial maintains a fairly upbeat tone, save for all the people that go running and screaming at the sight of the giant [Grizzly](https://www.trendhunter.com/trends/grizzly-energy). At the counter, the bear also rings the bell for service and checks out a gossip magazine as he waits to pay for his honey yogurt. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Natural Ingredients:** Opportunity for food industry to develop and market products made with only natural ingredients, capitalizing on consumer demand for healthier options. - **Greek Yogurt Popularity:** Opportunity for dairy industry to explore and expand Greek yogurt offerings, leveraging its growing popularity as a healthier alternative to traditional yogurt. - **Preservative-free Products:** Opportunity for food industry to produce and promote preservative-free products, meeting consumer preferences for clean label and natural foods. ### Who This Affects Most - **Food Industry:** Disruptive innovation opportunity for the food industry to create and market healthier products made with natural ingredients. - **Dairy Industry:** Opportunity for the dairy industry to develop and expand its Greek yogurt offerings in response to its increasing popularity and demand. - **Consumer Goods Industry:** Opportunity for the consumer goods industry to produce and promote a range of preservative-free products to meet consumer demand for clean label and natural products. ## Related on Trend Hunter - [Heroic Protein Commercials](https://www.trendhunter.com/trends/the-big-hill.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Humorous Game-Day Chocolate Commercials](https://www.trendhunter.com/trends/chocolate-lava.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md)