# Experimental Yogurt Cafes Chobani SoHo Immerses Customers in Unique Flavors and Experiences By Meghan Young | Published 2015-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-soho References: [prnewswire](http://www.prnewswire.com/news-releases/chobani-expands-and-evolves-its-signature-new-york-city-cafe-242940271.html) & [chobani](http://www.chobani.com/culture/chobani-soho) [Chobani SoHo](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog) is a yogurt cafe that has recently been reopened to the public. Originally introduced back in 2012, it's a unique place to gain insights on yogurt in terms of flavors, textures and more. Focusing around [Chobani Greek Yogurt](https://www.trendhunter.com/trends/chobani-high-protein), which is only natural considering it's America's No.1-selling Greek Yogurt brand, Chobani SoHo invites people into a dedicated space that moves away from traditional marketing campaigns. Now with an expanded menu, Chobani SoHo is a place to not only try out unexpected yogurt dishes, but a destination for soups, sandwiches and desserts. It shows how much of a staple yogurt is in terms of everyday meals. Chobani SoHo also boasts more interactive experiences including the [Yogurt Bar](https://www.trendhunter.com/trends/emma-lovewell), a Communal Harvest Table and the SoHo Lounge area with bench seats. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Experimental Yogurt Cafes:** The concept of experimental yogurt cafes showcases an opportunity for food and beverage companies to experiment with innovative flavors and experiences. - **Expanded Menu Offerings:** The expanded menu offerings at Chobani SoHo highlight the potential for food businesses to offer a wider selection of yogurt-based dishes and shift how yogurt is traditionally consumed. - **Interactive Food Experiences:** Chobani SoHo's introduction of interactive food experiences is an innovative way for food and beverage companies to engage customers and create memorable experiences. ### Where This Applies - **Food and Beverage:** The food and beverage industry can leverage the concept of experimental yogurt cafes to create new customer experiences and increase brand loyalty. - **Hospitality:** The interactive and experiential components of Chobani SoHo represents opportunities for hospitality companies to differentiate themselves and offer unique experiences to guests. - **Retail:** Retail companies can explore having similar yogurt cafes to enhance their in-store shopping experiences and create additional revenue streams. ## Related on Trend Hunter - [Stretchy Yogurt Bowls](https://www.trendhunter.com/trends/stretchy-yogurt.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Decadent Yogurt Snacks](https://www.trendhunter.com/trends/decadent-yogurt-snacks.md) - [Chickpea-Based Yogurt Expansions](https://www.trendhunter.com/trends/chkp-yogurt.md) - [Community-Focused Yogurt Activations](https://www.trendhunter.com/trends/showyohope-campaign.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md)