# Squeezable Yogurt Condiments 'Chobani Savor' is a Sour Cream Alternative with Less Fat & Calories By Laura McQuarrie | Published 2018-08-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-savor References: [chobani](https://www.chobani.com/products/greek/savor/savor-low-fat-plain/) Chobani is now introducing 'Chobani Savor' as an all-new kind of condiment that has the potential to be used in place of sour cream. In fact, the [squeezable, resealable pouch packaging](https://www.trendhunter.com/trends/protein-yoghurt) for the product calls out the yogurt condiment as one that has "75% less fat than sour cream," as well as [fewer calories](https://www.trendhunter.com/trends/fropro-fit-sauce). Chobani Savor is offered in both Whole Milk Plain and Low-Fat Plain, both of which can be used with everything from baked potatoes and pizza to soups and tacos. Despite there being some [savory yogurt products](https://www.trendhunter.com/trends/onken-greek-style-natural-set) released over the past few years, in the minds of many consumers, yogurt is still commonly thought of as a breakfast staple or a sweet snack—especially due to the fact that it is often paired with fruit or confectionary toppings. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 27% | Activity: 88% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Savor Yogurt Condiments:** Chobani Savor's introduction of squeezable yogurt condiments creates disruptive innovation opportunities for the condiment industry by offering a healthier alternative to traditional sour cream. - **Expanding Savory Yogurt Market:** The release of Chobani Savor highlights the potential for expanding the savory yogurt market and tapping into new consumer preferences for healthier condiment options. - **Packaging Innovation:** The squeezable, resealable pouch packaging of Chobani Savor presents disruptive innovation opportunities for packaging companies by providing a convenient and user-friendly option for consumers. ### Where This Applies - **Condiment Industry:** The introduction of Chobani Savor's yogurt condiments creates disruptive innovation opportunities within the condiment industry by offering healthier alternatives to traditional products. - **Yogurt Industry:** Chobani Savor's expansion into savory yogurt condiments opens up disruptive innovation opportunities in the yogurt industry by catering to new consumer preferences and usage occasions. - **Packaging Industry:** The squeezable, resealable pouch packaging of Chobani Savor presents disruptive innovation opportunities for packaging companies by offering an innovative and convenient solution for various food products. ## Related on Trend Hunter - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Plant-Based Sour Cream Pouches](https://www.trendhunter.com/trends/dairy-free-sour-cream.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md) - [Squeezable Sour Cream Packaging](https://www.trendhunter.com/trends/squeezable-packaging.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Squeezable Greek Yogurt Snacks](https://www.trendhunter.com/trends/greek-yogurt-snack.md) - [Adult-Targeted Yogurt Pouches](https://www.trendhunter.com/trends/protein-packs.md)