# Pumpkin Spice Yogurt Drinks A New Chobani Pumpkin Spice Greek Yogurt Drink is Coming This Fall By Katherine Pendrill | Published 2024-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-pumpkin-spice-greek-yogurt-drink References: [brandeating](https://www.brandeating.com/2024/07/chobani-2024-pumpkin-spice-lineup.html)  [Chobani](https://www.trendhunter.com/trends/oatmilk-pumpkin-spice-drink) is already shifting into fall with the launch of its 2024 pumpkin spice collection, which includes a new Chobani [Pumpkin](https://www.trendhunter.com/trends/pumpkin-spice-smoothies) Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. Every year, brands start ushering in the fall season by dropping a slew of pumpkin spice-flavored offerings and this year is no exception. Chobani's 2024 pumpkin spice lineup includes two exciting new products, as well as a number of returning fan-favorites. New to the brand this year is the Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. The former is a Greek yogurt-based drink blended with pumpkin and seasonal spices, while the latter is a plant-based, pumpkin spice-flavored barista-style creamer. As for the returning pumpkin spice products, you can expect to see Chobani Pumpkin Spice Greek Yogurt, Chobani Pumpkin Harvest Crisp [Flip](https://www.trendhunter.com/trends/chobani-20g-protein-flip-greek-yogurt), Chobani Pumpkin Spice Coffee Creamer, and more coming this fall. Image Credit: Chobani ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 79% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Seasonal Beverage Flavors:** The introduction of limited-time seasonal flavors like pumpkin spice highlights an opportunity for brands to create buzz and drive seasonal sales. - **Plant-based Creamers:** The inclusion of pumpkin spice-flavored barista oatmilk indicates growing consumer interest in dairy-free alternatives that cater to vegan and lactose-intolerant diets. - **Greek Yogurt Drinks:** Blending Greek yogurt with popular seasonal flavors like pumpkin spice opens up new possibilities for nutritious, on-the-go beverage options. ### Industries Being Reshaped - **Food and Beverage:** The recurring popularity of pumpkin spice products each fall presents opportunities for innovation in seasonal product offerings. - **Dairy Alternatives:** The expansion of pumpkin spice flavors into oatmilk exemplifies the potential for growth in the market for plant-based dairy substitutes. - **Health and Wellness:** Integrating Greek yogurt into seasonal drinks aligns with consumer trends towards healthier options that don't sacrifice flavor. ## Related on Trend Hunter - [Oatmilk Pumpkin Spice Drinks](https://www.trendhunter.com/trends/oatmilk-pumpkin-spice-drink.md) - [Autumn-Ready Pumpkin Beverages](https://www.trendhunter.com/trends/fall-flavored-products.md) - [Pumpkin Spiced Oat Milks](https://www.trendhunter.com/trends/pumpkin-spice-oatmilk.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Pumpkin Spice Smoothies](https://www.trendhunter.com/trends/pumpkin-spice-smoothies.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md) - [Autumnal Pumpkin Yogurts](https://www.trendhunter.com/trends/pumpkin-spice-skyr.md) - [Protein-Packed Pumpkin Yogurt Bars](https://www.trendhunter.com/trends/pumpkin-spice-greek-yogurt-bar.md) - [Pumpkin Spice Energy Drinks](https://www.trendhunter.com/trends/pumpkin-spice-energy-drink.md)