# Lifestyle-Conscious Dairy Products These Chobani Products are High-Protein and Reduced in Sugar By Michael Hemsworth | Published 2023-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-products References: [foodbev](https://www.foodbev.com/news/chobani-unveils-new-high-protein-and-reduced-sugar-products/) & [chobani](https://www.chobani.com)  These new [Chobani](https://www.trendhunter.com/trends/chobani-high-protein) products have been unveiled as a series of solutions that highlight increased protein levels with reduced sugar to boot. The products include the Chobani Complete Cookies and Cream, which has a lactose-free recipe, no added sugar, 20-grams of protein and three-grams of prebiotic fiber in every 10-ounce bottle. The new options also includes the Chobani with Zero Sugar, which come in 11 single-serve flavors to enjoy at a low-cost price point. The new Chobani products are being launched now at select retailers in the US market and are priced starting at $2.79. The products respond to consumer demand for lifestyle-conscious dairy options as interest in [high-protein diets](https://www.trendhunter.com/trends/highprotein-dairy-products) continues to increase and calls for [less sugar](https://www.trendhunter.com/trends/yoplait-petits-filous-and-frubes) also rise. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 37% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **High-protein, Low-sugar Products:** The trend of creating high-protein, low-sugar products is disrupting the traditional dairy industry by appealing to health-conscious consumers. - **Lifestyle-conscious Food Products:** Demand for lifestyle-conscious food products is disrupting the consumer packaged goods industry, creating opportunities for companies to innovate with healthier options. - **Prebiotic Fiber Supplementation:** The trend of incorporating prebiotic fiber in food and drink products is disrupting the functional foods industry, as consumers seek products that promote gut health. ### Who This Affects Most - **Dairy Industry:** The dairy industry can take advantage of this trend by incorporating more high-protein and low-sugar products into their product lines to offer healthier options to consumers. - **Consumer Packaged Goods Industry:** The consumer packaged goods industry can innovate by creating more lifestyle-conscious products, taking advantage of the growing demand for healthier options. - **Functional Foods Industry:** The functional foods industry can incorporate prebiotic fiber into a wider range of products to offer consumers more options for promoting gut health. ## Related on Trend Hunter - [Protein-Rich Greek Yogurt Ranges](https://www.trendhunter.com/trends/chobani-high-protein.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [High-Protein Yogurt Cups](https://www.trendhunter.com/trends/yoplait.md) - [Creamy Sugarless Coffee Creamers](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Chilled High-Protein Dairy Products](https://www.trendhunter.com/trends/the-gym-kitchen-highprotein-products.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md) - [Dessert-Inspired Greek Yogurts](https://www.trendhunter.com/trends/chobani-creations.md)