# Oat-Based Holiday Beverages Chobani Oat Nog is a Dairy-Free Version of Eggnog By Laura McQuarrie | Published 2021-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-oat-nog References: [vegnews](https://vegnews.com/2021/11/chobani-vegan-oat-nog) & [chobani](https://www.chobani.com/products/limited-batch/oatmilk-32oz/oat-nog/)  Eggnog, traditionally made with dairy and eggs, is being reinvented as a plant-based option thanks to products like [Chobani](https://www.trendhunter.com/trends/oat-nog) Oat [Nog](https://www.trendhunter.com/trends/hard-oat-nog). This new version of an iconic drink is free from dairy and eggs and it instead uses a creamy base of whole-grain oats. This limited-batch drink is a seasonal treat that will be available until mid-December from select retailers. The simple and festive holiday beverage is made with an oat blend, plus cane sugar, rapeseed oil and a few other ingredients to create a well-balanced flavor that everyone can enjoy. This free-from holiday beverage is one of the products that is helping people to make the switch to [plant-based eating](https://www.trendhunter.com/trends/oat-coconut-yoghurt) easier, all the while enjoying a taste of tradition with familiar foods and beverages. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 17% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Holiday Beverages:** The rise of plant-based beverages creates a niche market for traditional holiday drinks without the use of animal byproducts. - **Oat-based Dairy Alternatives:** The use of oats as a creamy base in dairy-free products presents an opportunity for innovation in the plant-based market. - **Limited-batch Seasonal Products:** Promoting limited availability of seasonal products can create demand and urgency for consumers, making it an appealing business strategy for a potentially niche product. ### Where This Applies - **Plant-based Food and Beverage Manufacturing:** Companies can explore creating a range of dairy-free drinks to cater to consumers looking for plant-based options during the holiday season. - **Retail:** Retailers can tap into the growing demand for plant-based products by promoting and stocking them alongside traditional holiday drinks. - **Health and Wellness:** As plant-based diets gain popularity, health and wellness businesses can market these products as alternatives for consumers seeking healthier options during the holiday season. ## Related on Trend Hunter - [Plant-Based Egg Nog](https://www.trendhunter.com/trends/oat-nog.md) - [Dairy-Free Egg Nog](https://www.trendhunter.com/trends/trader-joes-o-nog.md) - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Dairy-Free Horchata Drinks](https://www.trendhunter.com/trends/chobani-oat-horchata.md) - [Dairy-Free Festive Drinks](https://www.trendhunter.com/trends/black-lines-festive-oatnog.md) - [Seasonally Spiced Greek Yogurts](https://www.trendhunter.com/trends/chobani-greek-yogurt-spiced-holiday-nog.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Hard Oat Nog Drinks](https://www.trendhunter.com/trends/hard-oat-nog.md) - [Elevated Holiday Dairy Products](https://www.trendhunter.com/trends/chobani-seasonal-products.md)