# Dairy-Free Horchata Drinks Chobani Oat Horchata is Creamy and Earthy with Warming Spices By Laura McQuarrie | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-oat-horchata References: [godairyfree.org](https://www.godairyfree.org/product-reviews/chobani-oat-horchata-reviews)  [Chobani](https://www.trendhunter.com/trends/chobani-oat-nog) Oat Horchata is a limited-edition dairy-free beverage that's made from whole-grain oats with an ingredient list that excludes lactose, nuts and gluten. The vegan, cinnamon-flavored oat horchata is powered by plants and it's full of creamy goodness, plus earthy and warming spices. This new [seasonal oat drink flavor from Chobani](https://www.trendhunter.com/trends/chobani-seasonal-products) is sold refrigerated and it promises summer refreshment in a wide range of ways, whether it is enjoyed in iced coffee, over oatmeal or breakfast cereal, or blended into smoothies and shakes. The simple, full-flavor oat drink speaks to the growing number of consumers who seeking out [plant-based alternatives](https://www.trendhunter.com/trends/califia-farms-oat-barista-blend), as well as those who are interested in exploring some of the best that Hispanic food has to offer. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 42% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Plant-based Beverages:** The growing demand for plant-based alternatives, as seen in Chobani's Oat Horchata, presents an opportunity for dairy-free and vegan beverage innovations. - **Seasonal Specials:** Limited-edition seasonal flavors, like Chobani's Oat Horchata, can drive excitement and sales among consumers looking for new and unique products. - **Hispanic Cuisine:** Horchata, a traditional Hispanic beverage, is gaining popularity and offers possibilities for new and unique flavor profiles within the industry. ### Who This Affects Most - **Dairy-free Beverages:** The rise of dairy-free and vegan products presents an opportunity for companies to innovate within the beverage industry and offer new plant-based alternatives. - **Convenience Stores:** Limited-edition seasonal products, like Chobani's Oat Horchata, can drive foot traffic and sales within convenience stores. - **Latin American Cuisine:** The growing popularity of Hispanic food and drink offers opportunities for innovation within the industry and the creation of new and unique products for consumers. ## Related on Trend Hunter - [Plant-Based Horchata Blends](https://www.trendhunter.com/trends/plant-based-horchata.md) - [Oat-Based Holiday Beverages](https://www.trendhunter.com/trends/chobani-oat-nog.md) - [Cereal Milk Oat Beverages](https://www.trendhunter.com/trends/chobani-oatmilk-cereal-oatmilk.md) - [Branded Oatmilk Coffee Beverages](https://www.trendhunter.com/trends/cinnamon-sugar-oatmilk-lattes.md) - [Oatmilk Pumpkin Spice Drinks](https://www.trendhunter.com/trends/oatmilk-pumpkin-spice-drink.md) - [Pumpkin Spiced Oat Milks](https://www.trendhunter.com/trends/pumpkin-spice-oatmilk.md) - [Plant-Based Egg Nog](https://www.trendhunter.com/trends/oat-nog.md) - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Festive Horchata Smoothies](https://www.trendhunter.com/trends/horchata-smoothies.md)