# Simple All-Natural Creamers Chobani Half & Half Comes in Plain and Plain Lactose-Free Options By Katherine Pendrill | Published 2022-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-half-half References: [prnewswire](https://www.prnewswire.com/news-releases/chobani-adds-two-new-dairy-platforms-with-launch-of-chobani-ultra-filtered-milk-and-chobani-half--half-301474508.html) & [chobani](https://www.chobani.com/products/half&half/)  [Chobani](https://www.trendhunter.com/trends/plant-based-coffee-creamers) is expanding its extensive product lineup yet again with the launch of new Chobani [Ultra-Filtered Milk](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk) and Chobani [Half & Half](https://www.trendhunter.com/trends/half-half-alternative). Though Chobani may be known for its yogurts, the company is expanding its product portfolio with some new dairy-based offerings. Chobani Half & Half is an especially exciting product made from real milk and cream. This smooth and creamy all-natural blend contains no added sweeteners or oils and comes in two easy-to-digest varieties: Plain and Plain Lactose-Free. As Chobani President & Chief Operating Officer Peter McGuinness explains, "We've seen incredible consumer love for our coffee creamers and they asked us to bring the same craft and quality to dairy-based half & half while offering a lactose-free option as well." Image Credit: Chobani ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 55% | Activity: 68% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Expansion of Natural Dairy-based Products:** Chobani is expanding its product portfolio with natural dairy-based products, which presents an opportunity to capitalize on the health and wellness trend and cater to consumers who want natural and clean-label dairy options. - **Increasing Demand for Lactose-free Products:** With the launch of Plain Lactose-Free Chobani Half & Half, there is an opportunity for disruption in the lactose-free and dairy-free market segment to meet the increasing demand for such products. - **Craft and Quality Products:** Consumers are increasingly interested in high-quality and artisanal products, as evidenced by the demand for Chobani’s crafted dairy-based half & half and the ultra-filtered milk, creating a need for other products with the same level of care and attention to detail. ### Industries Being Reshaped - **Dairy Industry:** Chobani’s introduction of its dairy-based product line creates opportunities for dairy industry players to follow suit and create natural, healthy and quality dairy-based products. - **Natural Foods Industry:** The introduction of Chobani’s natural and clean-label dairy-based products aligns with the trend towards healthier and clean-labeled food options, creating an opportunity for companies in the natural foods segment. - **Lactose-free and Dairy-free Industry:** The introduction of Chobani Half & Half lactose-free product presents opportunities for industry players to expand the lactose-free and dairy-free consumer market segment. ## Related on Trend Hunter - [Plant-Powered Coffee Creamers](https://www.trendhunter.com/trends/plant-based-coffee-creamers.md) - [Easy-to-Digest Milk Products](https://www.trendhunter.com/trends/chobani-ultrafiltered-milk.md) - [Extra-Creamy Plant-Based Creamers](https://www.trendhunter.com/trends/half-half-alternative.md) - [Creamy Sugarless Coffee Creamers](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer.md) - [Romantic Dessert Coffee Creamers](https://www.trendhunter.com/trends/chobani-coffee-creamers.md) - [Celebratory Confection Coffee Creamers](https://www.trendhunter.com/trends/confetti-birthday-cake-creamer.md) - [Lifestyle-Conscious Dairy Products](https://www.trendhunter.com/trends/chobani-products.md) - [Campfire Confection Coffee Creamers](https://www.trendhunter.com/trends/dairy-coffee-creamer.md) - [Autumn-Ready Pumpkin Beverages](https://www.trendhunter.com/trends/fall-flavored-products.md)