# Kiddie Greek Yogurts This Chobani Greek Yogurt is Branded Just for Kids By Laura McQuarrie | Published 2014-08-02 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chobani-greek-yogurt References: [thedieline](http://www.thedieline.com/blog/2014/7/31/chobani-yogurt) & [chobani](http://www.chobani.com/products/kids) [Chobani Greek Yogurt](https://www.trendhunter.com/trends/chobani-high-protein) has definitely staked its claim in the dairy market for adults, but the yogurt brand now has a new line out just for kids. The [low-fat, freezable yogurts](https://www.trendhunter.com/trends/dongwon-fb) include basic fruit flavors that kids like Banana, Strawberry, Grape & Watermelon, plus a decadent Chocolate Dust yogurt for something really dessert-like. To show off just how fun good health can be, the Chobani yogurts are packaged with in a vibrant, poppy Keith Haring style, with illustrations that take the images of fruits on imaginative journeys. Each of the yogurt flavors has a slightly different story to tell, although the [individual on-the-go Chobani yogurt tubes](https://www.trendhunter.com/trends/biokul-to-go) depicts some sort of high-energy activity like karate, surfing or soccer. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Kid-friendly Dairy Products:** Opportunities for brands to create dairy products specifically targeted towards children with fun and playful packaging and flavors. - **Freezable Yogurt Products:** There is a growing trend towards freezable yogurt products, which can appeal to consumers looking for a refreshing dessert alternative that is also healthier than traditional ice cream. - **Branded Packaging Design:** Opportunities for brands to work with designers to create unique and eye-catching packaging, such as the Keith Haring style packaging used by Chobani for their kiddie yogurts. ### Industries Being Reshaped - **Food and Beverage Industry:** This industry is always looking for new ways to innovate their products, and creating niche dairy products for children can be a lucrative market. - **Frozen Dessert Industry:** The popularity of freezable yogurt products presents opportunities for companies operating in the frozen dessert industry to expand their product lines and offer healthier alternatives to traditional ice cream. - **Packaging Design Industry:** Brands that prioritize innovative and unique packaging design can stand out on store shelves and drive consumer interest in their products. ## Related on Trend Hunter - [Patriotic Summertime Yogurt Snacks](https://www.trendhunter.com/trends/chobani-yogurt-products.md) - [Artisanal Youth Yogurts](https://www.trendhunter.com/trends/pastoret.md) - [Sugar-Free Drinkable Yogurts](https://www.trendhunter.com/trends/sugarfree-drinkable-yogurts.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Free-From Kid-Friendly Yogurts](https://www.trendhunter.com/trends/onken-kiddos.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Protein-Packed Kids Yogurts](https://www.trendhunter.com/trends/yoplait-gogurt-protein.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Conveniently Pouched Greek Yogurts](https://www.trendhunter.com/trends/greek-yogurt-pouches.md)