# Garlic Camo Chlormint Campaign Illustrates its Ability to Mask Bad Breath By Bianca | Published 2009-05-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chlormint-camouflage References: [adsoftheworld](http://adsoftheworld.com/media/print/chlormint_fish) This Chlormint ad uses clever camouflage to depict the way their product can disguise the scent of smelly foods. The series of three ads includes a camouflage patterned fish, cigar and [garlic](https://www.trendhunter.com/trends/garlicinfused-romance-novel) -- three of the most vile breath tainters -- to hint at the purpose of the product. The Chlormint ad was created by advertising agency [McCann Erickson Mumbai](https://www.trendhunter.com/trends/shreddie-for-anything), India. Prasoon Joshi and Ryan Menezes were the Executive Creative Directors, Art Direction was by Milind Palav, copy by Ketan Deshpande and photography by Sanjeev Angne. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 31% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Clever Camouflage:** Opportunity for developing innovative advertising strategies that use clever camouflage techniques to showcase a product's capabilities. - **Scent Disguise:** Potential for creating new products or solutions that effectively mask undesirable scents, such as bad breath, using innovative approaches. - **Visual Storytelling:** Emerging trend of using visual narratives in advertising campaigns to communicate the features and benefits of a product in a creative and engaging way. ### Industries Being Reshaped - **Advertising:** Opportunity for advertising agencies and marketers to leverage clever camouflage techniques to capture audience attention and effectively convey product messages. - **Oral Hygiene:** Potential for oral hygiene industry to develop new breath freshening products or technologies that effectively mask the smell of bad breath caused by consuming odorous foods. - **Photography:** Emerging demand for creative and visually appealing product photography that effectively communicates product features and benefits in a captivating way. ## Related on Trend Hunter - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md) - [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md) - [Unconventional Breath Fresheners](https://www.trendhunter.com/trends/breath-fresheners.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Pet-Targeted Oral Solutions](https://www.trendhunter.com/trends/dog-breath-spray.md)