# Better-For-You Frozen Pops Chloe's Unveils Marvel-Inspired Treats and Monk Fruit-Based Popsicles By Niko Pajkovic | Published 2022-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chloes References: [nosh](https://www.nosh.com/food-wire/2022/chloes-unveils-three-new-frozen-pop-varieties-and-expands-retail-presence/)  [Chloe's](https://www.trendhunter.com/trends/chloe-wine-collection), a better-for-you brand specializing in [dairy-free frozen desserts](https://www.trendhunter.com/trends/pitaya-foods-smoothie-pops), has announced the launch of three new products, which include two [Marvel Universe](https://www.trendhunter.com/trends/chloes-frozen-pops)-inspired frozen treats and a sugar-free version of its already released Grape flavor. The two new Marvel-themed flavors include Strawberry-Mango Pop, which comes in packaging dressed with Avengers characters such as Thor and Doctor Strange, and Lemon-Lime & Orange, which arrives with packaging featuring Spider-Man and Ghost-Spider. Meanwhile, Chloe's 'No Sugar Added Grape Pops' feature unique blends of alternative sweeteners, including monk fruit and allulose -- two emerging sugar substitutes known for their low-calorie counts and better-for-you nutritional profiles. “All of our pops are made of the highest-quality ingredients and are free from all the artificial stuff we want to avoid, but still offer an authentic, delicious, nostalgic experience. Both our new Marvel and No Sugar Added Pops are further extensions of our commitment to making better-for-you frozen treats more accessible for all," said Chloe’s President and Co-Founder Chloe Epstein. Image Credit: Chloe's ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Better-for-you Frozen Treats:** Opportunity to create new flavors that use low-calorie and nutritious alternatives to sugar that cater to the increasing demand for healthy frozen treats. - **Marvel-inspired Frozen Treats:** Opportunity to collaborate with popular franchises to create unique and appealing product packaging that attracts fans and increases brand awareness. - **Sugar Substitutes in Frozen Desserts:** Opportunity to explore the use of emerging sugar substitutes like monk fruit and allulose that provide a better nutritional profile and cater to the increasing demand for healthier dessert options. ### Who This Affects Most - **Frozen Dessert Industry:** Opportunity to create new product lines and flavors that cater to the increasing demand for healthier and better-for-you frozen treats. - **Licensed Product Industry:** Opportunity to collaborate with popular franchises and use their branding to create unique and appealing product packaging that attracts fans and increases brand awareness. - **Sugar Substitute Industry:** Opportunity to explore and develop new low-calorie and nutritious sugar substitutes that cater to the increasing demand for healthier and better-for-you food options. ## Related on Trend Hunter - [Family-Focused Frozen Treat Lineups](https://www.trendhunter.com/trends/chloes-frozen-pops.md) - [Fruit-First Frozen Treats](https://www.trendhunter.com/trends/goodpop-junior-pops.md) - [All-Juice Frozen Ice Pops](https://www.trendhunter.com/trends/goodpop-organic-juice-blasters.md) - [Electrolyte Freeze Pops](https://www.trendhunter.com/trends/hydra-pops.md) - [Zesty Citrus Freezer Pops](https://www.trendhunter.com/trends/lemon-ginger-freezer-pops.md) - [Electrolyte-Packed Popsicles](https://www.trendhunter.com/trends/electrolytes-mini-frozen-pops.md) - [Hidden Veggie Pops](https://www.trendhunter.com/trends/pops.md) - [Sour Frozen Pop Bites](https://www.trendhunter.com/trends/goodpop-x-smartsweets.md) - [Frozen Granola-Infused Yogurt Pops](https://www.trendhunter.com/trends/halo-top-frozen-yogurt-pops.md)