# Backyard Fashion Campaigns The Chloe x Halle Fendi Campaign Shares Scenes from Home By Laura McQuarrie | Published 2020-07-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/chloe-x-halle-fendi References: [refinery29](https://www.refinery29.com/en-us/2020/07/9939528/fendi-chloe-x-halle-peekaboo-bag-campaign?utm_source=feed&utm_medium=rss) & [youtu.be](https://youtu.be/rMM5tF9jSUU) The Chloe x Halle Fendi Campaign is an especially notable one as it marks the first time that the [Italian fashion house](https://www.trendhunter.com/trends/limitless-campaign) gave up creative control on its campaign and handed the reins over to [sisters Chloe and Halle Bailey](https://www.trendhunter.com/trends/sisterhood-in-style). The Grammy-nominated musical duo decided to capture their campaign images in their very own backyard, which sees the sisters on the tennis court—which has become a popular location for their shoots and performances during quarantine. The collection campaign also sees Chloe x Halle in the kitchen and pool, and making the most of household objects as props. Quarantine may have changed the way [fashion photoshoots](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) are carried out but these parameters are encouraging even more creativity and ingenuity with the resources and spaces that are readily available at home. Image Credit: Fendi ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 29% | Activity: 87% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What's Driving This Trend - **At-home Photoshoots:** Fashion brands are embracing at-home photoshoots, encouraging more creativity and ingenuity with the resources and spaces that are readily available at home. - **Creative Collaboration:** Fashion brands are collaborating with creatives outside the industry to bring fresh perspectives to their campaigns and disrupt traditional fashion norms. - **Virtual Runway Shows:** Fashion brands are turning to virtual platforms to showcase their collections and provide an immersive experience, disrupting the traditional runway show format. ### Who This Affects Most - **Fashion:** Fashion industry professionals can explore opportunities for at-home photoshoots, creative collaborations, and virtual runway shows to disrupt traditional fashion norms and engage consumers. - **Photography:** Photography professionals can offer their expertise in creating visually striking at-home photoshoots that showcase fashion in a new and creative way. - **Marketing:** Marketing professionals can leverage the popularity of at-home photoshoots and virtual runway shows to engage consumers and disrupt traditional marketing tactics. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md)