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# Designer Bread Bags
Artist Chloe Wise Has Created This Series of Edible Couture Bags

By Rebecca Byers | Published 2015-03-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/chloe-wise
References: [news.artnet](https://news.artnet.com/art-world/artist-chloe-wise-remakes-chanel-bags-bagels-pancakes-282983) & [juxtapoz](http://www.juxtapoz.com/fashion/chloe-wise-pissing-schmoozing-and-looking-away-division-gallery)

Chloe Wise is a dynamic Canadian artist who is currently displaying a delectable take on high fashion at Montreal's Division Gallery. The series, titled 'Pissing, Shmoozing, and Looking Away,' is a carbohydrate-heavy recreation of some of fashion's most recognizable [iconic purses](https://www.trendhunter.com/trends/big-birk) from the likes of Louis Vuitton, Prada and Gucci.

From a [Chanel](https://www.trendhunter.com/trends/zero-collective) bag made from layered pancakes to a cinnamon bun [Saint Laurent](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) purse, this seemingly edible collection is a powerful statement on consumerism and the relationship between empty calories and luxury.

Chloe Wise oftens works in a variety of mediums and found inspiration for the title of this particular exhibition, on display in Montreal until May 2, 2015, in Queer Theorist Lauren Berlant’s essay 'Two Girls, Fat and Thin.'

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 78% | Activity: 48% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Edible Couture Bags:** Creating edible versions of high fashion purses provides a disruptive innovation opportunity in the luxury fashion industry.
- **Carbohydrate-heavy Recreation:** Exploring carbohydrate-based materials as a medium for art and design presents a disruptive innovation opportunity in the creative industries.
- **Statement on Consumerism:** Using food as a medium to make a statement on consumerism opens up disruptive innovation opportunities in the food and beverage industry.

### Sectors Adopting This

- **Luxury Fashion:** The luxury fashion industry can explore the concept of edible couture bags as a way to disrupt traditional accessories.
- **Creative Industries:** Carbohydrate-heavy recreations provide a disruptive innovation opportunity for artists, designers, and creators in the creative industries.
- **Food and Beverage:** Using food to make a statement on consumerism can lead to disruptive innovation in the food and beverage industry.

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